www.zofrans.nlI offer consultancy advices on how to best enter the French market as well as all round day-to-day support related to French activities (acting as in-house FTE for sales, marketing, logistics and administration). By taking care of all strategic and operational tasks, and by tailoring my services to the company's unique needs, I deliver what it takes for Dutch SMEs to generate extra turnover on this high potential market.Clients: www.zindelijkheidsbox.nl, www.petiteamelie.nl

PARENTALLY is the only platform connecting expectant and new parents with pregnancy, birth and postpartum extra care providers (www.parentally.nl). Because we truly believe that a holistic support can have a tremendous impact on how mums and dads experience parenthood, Parentally enables parents and parents-to-be to: ⇢ Easily find out about the different types of extra care available ⇢ Browse through a selected network of trustworthy providers ⇢ Compare, get in touch, and safely book appointments online

Responsibility:- Create, manage and develop the French Business Unit, accelerate global growthMain achievements:- Creation and management of the Petite Amélie SARL (e-commerce logistics set-up, concept store opening, customer service & sales team recruitment – 5 persons, brand activation, P&L management). - Development of the overall brand positioning, visual identity and first big communication idea

Responsibility: - Accelerate core business and develop online connection programMain achievements:- Marketing responsible for the New Products Development pipeline (leading the biggest innovation project of the division, to be launched in 27 markets by 2018)- Development and implementation of the first global online strategy: brand proposition definition, content and services testing and development

Responsibility: - Stretch the brand to new categories and new targetsMain achievements:- Development of a new product range for pregnant and breastfeeding mums, from creative concepts and consumer research to visual identity and launch plan in 5 lead countries (TV/ Press/ Digital/ PR)- Project business owner for the acceleration of the Baby Cereals business: complete marketing mix revision including new positioning and product range renovation, global ATL and BTL tools development, new markets entry

Responsibility: - Lead equity building projects for the paediatric brands Main achievements: - Development of the first OTC oral nutrition brand consumer positioning- Development of an online strategy to break parents barriers towards Tube Feeding (digital connection platform launched in 4 countries)- Organization of international medical congress sponsorships e.g. ESPGHAN, EAPS

Responsibility: - Grow the Leerdammer brand on the French marketMain achievements:- Development of the short and long term marketing strategy plans - Recommendation and management of the promotional yearly calendars including on-pack promotions, in-store activation, PR and digital campaigns- Launch of “Leerdammer spécial baguette” (most successful cheese slice innovation in 2010)- Management of a trainee

Responsibility: - Management of global projects and local Business Units support Main achievements:- Creation of the global design and brand guidelines for La Vache qui rit- Launch of “La Vache qui rit Mix” (product and packaging design development)- Management of the Worldcup 2006 Mini-Babybel European promotional campaign