Maud Saunier Luce Email & Phone Number

Paris, Fr

Paris

In a declining market context: promoted to stabilize market share and profitability on permanent sales (60% of business revenue – 2,000 references). Managed a team of 2 business developers. Reported to the Sales & Marketing Director France, collaborating cross-functionally with international marketing teams (US & Europe), Finance & Operations (France).• Develop and implement a growth strategy based on annual growth drivers: benchmarking, recommendations.• Define annual marketing action plans: product development, P&L management, R&D budgeting, GTM strategy, pricing & brand management, licensing.• Identify cost-saving opportunities throughout the value chain to optimize profitability.• Evaluate performance through the creation and tracking of decision-making tools (Monthly Reports, profitability monitoring, weekly sales tracking). => Increased Universal's market share in a challenging environment (+0.5% in 2023), improved profitability on permanent sales (+6% in 2023).

Paris

To maximize online & offline visibility and increase market share: appointed to structure the Trade Marketing team of 5 collaborators and define tailored action plans for each distribution channel (Hypermarkets, Specialists, ecommerce)• Optimize visibility through Retail Media tools of offline & online distributors within launch budget constraints.• Boost permanent sales through seasonal promotion campaigns (Black Friday, year-end offers, etc.) and Category Management recommendations.• Support sales teams by providing appropriate sales tools (Sales decks, Business reviews, Annual commercial seminars).• Ensure Customer Success by aligning Sales & Operations teams in action plan implementation.• Evaluate Retailers & KAM performance: set annual objectives, tracked achievements for bonus and annual discount rewards.• Promote innovation: identify local Best practices and disseminate them within an international team (+2,7M$/ =>Increased market share on permanent sales (2014: 7.69% - 2023: 8.5%), Universal: Preferred distributor of retailers in 2018, 2019, and 2020 (Source Multimedia à la Une), developed a category management application via iPad

Issy Les Moulineaux

In the creation framework of the Studiocanal/Universal GIE: audited and consolidated all Data analysis tools for Sales/Marketing/Ops performance tracking.• Ensure customer success with retailers during logistical integration (IT development, process rationalization, stock management).• Create new decision-making tools for the sales department: Monthly reports, KPI & Incentives calculation for Sales force, GTM performance.• Oversee budgeting for commercial terms and store investments (markdowns, consignment, pricing).• Facilitate training sessions, brainstorming, and seminars for the Sales team (KAM, trade marketing & field).

Issy Les Moulineaux

To diversify sales networks: recruited to manage a 4-person SalesOps business unit dedicated to non-traditional networks (VAD, Institutional, Rental, etc.) – €14M/year.• Managed the sales funnel (acquisition, business development, pipeline tracking).• Optimized business unit processes to increase productivity.• Developed marketing partnerships with national Food & Media brands (Inpack and Offpack promotions, contests, self-paying bonuses (Laboratoires Lilly, Brioche Pasquier, Le Monde, Télérama...).- Annual partnership opportunity portfolio of €2.2M - % Closing: 16%- Developed an automated order form integration solution: saved 2 days of data entry per week for each operator.

Paris

Within the Customer Success department: hired to analyze client performances and sales action profitability.• Define annual client and Sales objectives based on yearly opportunities.• Monitor client performances (FNAC, AMAZON, CARREFOUR, AUCHAN, LECLERC) to assess their eligibility for end-of-year discounts (Revenue, returns, invoice discounts).• Recommend revenue optimization strategies per sales channel (GSA, GSS, Wholesalers, E-Commerce) to KAM.• Develop IT projects to facilitate commercial data analysis. - Successful implementation of a Business Objects solution to empower sales teams and their data

Région De Paris, France

As part of Royalties process digitalization, managed a team of 5 people.• Audit Royalties processes to computerize databases and streamline royalty payment processes to rights holders.• Create a digitalized database of legal information in collaboration with international teams to facilitate royalty payments from streaming platforms (Apple Store).• Calculate royalties based on legal contracts, edited and automated regulatory documents for rights holders. - Created a database of 5,000 artworks with all necessary information for royalty payments – one-year project, delivered 1 month before the deadline.

Master 2 (M2), Business Analysis

Activities and Societies: Trésorière de l'Association Isegoria -Organisation de cafés débats et conférences sur des thématiques en.

Certificat De Spécialisation (Cs) De Niveau 5, Marketing Digital - Acquisition& Retention, Design Thinking, Ux, Certificat Executive

Business & Management