Marketing Specialist
CurrentHighly skilled and data-driven marketing specialist with a passion for creating exceptional customer experiences on the web. Proven ability to collaborate with the digital marketing team on content creation, website features, and functionalities. Expertise in web analytics, SEO, and various marketing tools to optimize performance and inform strategic decision-making.Responsibilities- Collaborate with the digital marketing team to develop and implement new website features and functionalities that enhance user experience.- Manage the entire web development process, including design, development, and deployment using a variety of tools (Google Tag Manager, Google Ads, Google Analytics, etc.).- Utilize custom-built intake forms and web tracking software to gather and analyze data, identifying key customer behaviors and performance metrics. Present findings to the team for strategic discussions.- Brainstorm content ideas, conduct website testing, and propose website feature enhancements alongside the marketing team.- Demonstrate proficiency in various marketing tools including Google Tag Manager, Google Data Studio, Optimizely, Ahrefs, Hotjar, Google Analytics, and more.Additional Skills- Strong understanding of on-page and off-page SEO principles.- Experience in social media marketing and online outreach strategies.- Currently expanding data analysis skills through learning Tableau.