Maurício Blanco Mello Email & Phone Number

State Of São Paulo, Brazil

▪ Leadership and coordination of a team of 20 professionals, including designers, social media managers, copywriters, influencer managers, and paid traffic specialists.▪ Management of institutional marketing, including event organization, branding development, and awareness strategies to enhance brand perception.▪ Planning and execution of new unit launch campaigns, covering market warming, VIP list creation, pre-sales, and inauguration events.▪ Performance management of operational units, focusing on lead generation and sales conversion.▪ Implementation and management of the HubSpot CRM, leading the project and daily operations, resulting in process automation, improved customer relationship, sales optimization and productivity.

São Paulo Area, Brazil

São Paulo, Brasil

▪ Structured the Marketing department from scratch, establishing a robust foundation for future growth.▪ Launched a new institutional website with high SEO performance, enhancing online visibility and driving organic traffic.▪ Developed and managed content and blog strategies to engage and inform the target audience.▪ Implemented a CRM system, optimizing lead management and sales processes.▪ Structured the commercial area, including the setup of SDRs (Sales ▪ Development Representatives) for lead handling.▪ Oversaw institutional communication, ensuring consistent and effective messaging across all channels.▪ Created all company communication materials, supporting brand consistency and marketing efforts.▪ Structured the commercial online sales force, driving sales performance and achieving business objectives.

Greater Sao Paulo

▪ Client: Cartão de TODOS and MUST University▪ Responsible for CRM and Inbound Marketing, reporting to the CMO. Management of two CRM analysts.▪ Development of the Customer Journey, mapping all contact points with the lead, since acquisition, activation, retention, reaffiliation and applying effective conversion strategies.▪ Joint projects with the BI area for analysis of results and intelligence for communications.▪ Development and launch of weekly campaigns, with offers in specific areas of Health.▪ Application of Inbound Marketing strategies, such as Lead Score, E-books and Blog.▪ Development of landing pages, forms, email marketing actions, SMS and automations in HubSpot.

São Paulo Area, Brazil

Marketing coordinator for TEM and APR Seguros companies.▪ Report to CMO. Management of two Marketing Analysts.▪ Development and launch of monthly campaigns, with offers in specific areas of Health.▪ Planning communication strategies with real-time metrics and analysis, studying data and results and testing segmentations.▪ Development and support of communication materials for the company's partners, such as Mapfre, Casas Bahia, Natura, BMG, Santander and others.▪ Development and execution of internal and external company events.

▪ Responsible for the area, reporting to the CEO. Management of an intern.▪ Launch of the new visual identity, reviewing all online and offline communications.▪ Development of graphic arts, as well as its programming in HTML/CSS.▪ Coordination of the agency responsible for the Inbound Marketing project.▪ Endomarketing coordination and support in internal actions and events.▪ Responsible for sales sponsorships and relationship actions with customers and prospects.

• Development of graphic arts and visual identity materials, internal and external, ensuring the application of the group's guidelines.• Study and development of new products.• Incentive Campaigns organization and Relationship Programs.• Coordination and support in all internal and external events.• Coordination of Cooperative Marketing Portals of the three brands of the group, ensuring the control of the funds available to dealers.• Development and dissemination of corporate content on social media.• Development and update content on corporate sites of the brands of the group.• Weekly monitoring of products and conditions offered by the competition.• Production and distribution of corporate gifts to dealers and customers.

São Paulo E Região, Brasil

• Financing and Insurance solutions offer for customer of Mercedes-Benz dealers.

São Paulo E Região, Brasil

• Development of graphic arts and visual identity materials, internal and external, ensuring the application of the group's guidelines.• Development of internal communication channels (wall news, virtual and physical newsletter) in partnership with the press office.• Coordination of the Internal Communication Committee.• Coordination of cocktails and plays, of the Mercedes-Benz Financial Services support for culture, strengthening the relationship with customers and dealers.• Coordination / support in all internal and external events.• Development and dissemination of corporate content on social media.• Development and update content on corporate websites.• National Responsible for the global platform of new ideas and best practices of the group.• Monthly conference calls with employees of Communication department from other countries.• Budget control and payments of the department.• Incentive Campaigns organization and Relationship Programs.• Production and distribution of corporate gifts to employees and customers.

São Paulo E Região, Brasil

• Development of graphic arts, communication materials, visual identity and support materials for teachers.• Administration and update of the company's website.• Prospecting and closing of new partnerships.• Support in the internal events organizations.

São Paulo E Região, Brasil

• Customer service and conclusion of sales.• Development and updating of new content on the company website. • Update of the databases on the store’s new operating system.

Master Of Business Administration - Mba, Digital Business

Marketing, Marketing

Graduação, Publicidade, Propaganda E Marketing

Education record