Maura Coracini Email & Phone Number

São Paulo E Região, Brasil

– Responsible for leading the Media & Digital practice in Brazil, managing a dedicated team of specialists; – Accountable for the leadership, growth, and development of Digital and Cross Media solutions to help advertisers, agencies and publishers to build great brands throughout measurement of marketing&media efficiency in returning on investment to build brand equity;Responsible to grow the business in a fast pace, achieving double-digit growth at each year;Participation in talks in major events such as Proxxima and MaxiMidia and main spokesperson in press activities representing the domain and the company in Brazil.

São Paulo E Região, Brasil

– Responsible for the LatAm coordination of the marketing and communication area, being the key countries of this operation: Brazil, Mexico, Argentina, Chile, Colombia, Ecuador, Peru and Central America. – In this role I had the following attributions to coordinate and guarantee the correct execution and implementation: o Campaigns: Project management, planning and coordination to leverage communications and guarantee correct activation in the region; o PR and Social Media: PR Agency management, content creation, planning, development and content activation;o Events: Promote Millward Brown brand in industry and proprietary events supporting teams in the region with project management, communications and content & design creation;o Content & Design: Strategic content planning and Creative Direction of deliverables of the company including presentations, proposals, folders, banners, videos and ads with the support of a team of designers;Responsible for starting the operation of the area in the region and for establishing a way of working throughout countries and for implementing a measurement program of success indicators to evaluate marketing effectiveness and MarComs role in generating business to the company.

São Paulo E Região, Brasil

– Responsible for the LatAm coordination of Hyundai and Kia global accounts, focused on media buying across the region, being the key countries of this operation: Brazil, Chile, Colombia, Ecuador and Peru;– Responsible for managing and leading the campaigns workflows between several divisions in each local Havas agency. The contact with the Korean client was made in a daily basis and my job not only consisted in intermediating the countries assignments, but was also demanded to have a great knowledge of media and market intelligence, as well to understand the media buying in each one of the countries, in order to assure the quality of the local deliveries and offer a strategic service to the client; – In 2012, Hyundai started its operations in Brazil. Besides my role as a regional account manager, I was also named as the local manager of the Brazilian account, on which I was responsible to coordinate the first launch of the brand in Brazil, the HB20, as well as their other two launches: HB20x and HB20s. My job consisted in organizing and intermediating the workflow of several teams inside the agency, as well as client service and relationship with the Brazilian client. Responsible for starting the LatAm hub operation for the accounts in the company, for establishing way of workings across multifunctional teams and for implementing project management frameworks to organize the operation in the region;

Madrid E Região, Espanha

Responsible for the organization and management of large and medium events of the area directed to the major accounts of the company; strategic planning, management and business opportunities analysis. In this role, one of my main responsibilities was to intermediate and to conciliate the marketing and sales activities aiming to enhance the marketing activities into real sales results . I was responsible for the development of the analysis of the marketing activities impact on the sales pipeline (ROI) and for the metrics control of generation and optimization of business opportunities. I was also responsible for the communication between the Enterprise and the commercial department and between Microsoft and its major clients (newsletter, BTL materials, announcements, etc).

São Paulo E Região, Brasil

Responsible for the coordination of major accounts such as Colgate-Palmolive, Ambev and Alpargatas, focused in market intelligence. My main responsibility was to develop presentations and reports of the product categories, in order to present the main moves of each product market and to provide strategic insights to the brands based in the Consumer Panel data. One of my other roles was the prospection of potential clients to the company.

Pós-Graduação Lato Sensu - Mba Executivo, Sustainability Studies

Stakeholders e ESG

Mba, Business Administration

Advertiser, Advertisement & Marketing