Maura Mcgowan Email & Phone Number

Skillman, New Jersey, Us

• Develop & execute comprehensive digital media strategies aligned with business objectives.• Proficient in managing paid advertising campaigns across various platforms like SA360, DV360, Meta Business Manager, TikTok, Pinterest, and Programmatic.• Analyze campaign performance and leverage insights to optimize strategies and improve ROI.• Oversee the creation and implementation of engaging multimedia content tailored to target audiences and brief agency partners on brand vision.• Manage paid brand presence on social media through content creation, audience modeling, and influencer partnerships.• Understand Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles to enhance online visibility and drive traffic.• Efficiently allocate investment and maximize resources to achieve campaign objectives within budget constraints.• Generate innovative ideas and solutions to engage audiences and differentiate brands within the digital landscape.• Utilize strong communication skills to effectively convey digital strategies, campaign performance, and recommendations to stakeholders.

Skillman, New Jersey, Us

• Developed & implemented digital media strategies to enhance brand visibility and drive consumer engagement for the Band-Aid brand.• Managed multi-channel advertising campaigns including programmatic and social media to compete with new category entrants.• Led cross-functional efforts to execute integrated marketing campaigns and coordinate creative using best practices and brand objectives.• Cultivated strategic partnerships with key digital platforms and media partners to leverage new advertising opportunities and stay ahead of industry trends.• Managed digital media budgets, forecasting, and resource allocation to effectively maximize ROI.Executed distribution of compelling digital assets to support new product launches including product videos, UGC, and the revival of a legendary jingle.

New Brunswick, Nj, Us

▪ Plan and execute Amazon Media Strategy, inclusive of search, display, and OTT, for total Skin Health (Body, Face, Baby, Oral, and Mega Brand)▪ Manage J3, Matterkind, and Amazon Ads agencies to ensure proper budget pacing, optimization of campaigns, & National Media synchronization▪ Cohesively work with Brand, Customer Strategy, Customer Development, and G&P for annual planning process through BAP Share-Ins & Briefs▪ Develop 5 direct reports within Amazon Media, data presentation, and analysis to prepare them for future roles▪ Launch NPI with appropriate media strategy based on brand objectives and closely measure KPIs▪ Improved blended ROAS for Skin Health brands ▪ Tie National activations to retailer media for increased New-to-Brand shoppers

Stockholm, Se

▪ Increased YoY online sales by $3.6M and NTB purchases by 135% through optimized digital content, retailer media, and account expansion▪ Develop and execute promotional strategies for Walmart, Sam’s Club, and Amazon 3P inclusive of paid search, display advertising, email marketing, and audience retargeting▪ Create and implement global 3P marketplace strategies for pilots on Amazon, E-Bay, and Walmart by working cross-functionally with Logistics, Finance, and Brand teams▪ Design creative briefs for special content initiatives surrounding new consumer targets and existing B2B targets▪ Advise Senior Leadership on current activation strategies, media budget management, and growth opportunities▪ Partner with Global Content team and external agencies to launch ATF/BTF content and landing page refreshes for ~1000 items

Leverkusen, North Rhine-Westphalia, De

• Design E-commerce strategies, execute media campaigns, and manage internal media budgets for Aleve, Bayer, & Dr. Scholl’s brands • Collaborate with agency partners such as Amazon Advertising & Walmart Media Group to launch retailer-specific trade activations, online merchandising, programmatic display, and paid search campaigns while effectively managing campaign KPIs• Provide investment guidance to Brand partners for digital media based on campaign objectives such as reach, household penetration, or competitive conquest• Make data-driven digital media campaign adjustments using category insights, market dynamics, and analytical tools• Innovate product assortment that maintains profitable margins for the retailer in a D2C environment• Create Custom Landing Pages & E-commerce content to educate consumers on products while sustaining brand equity• Drive Social Media to online retailers and measure engagement & conversion through retailer analytical platforms

Leverkusen, North Rhine-Westphalia, De

• Curated functional E-commerce content that showcased product features & benefits while increasing discoverability through SEO• Managed global pilot for Brand View content analytics program with the UK, China, & Australia• Facilitated employee training for Brand View UI & assisted in tying Brand View outputs to employee performance• Acted as Bayer global contact for digital assets, systems on-boarding, and E-commerce best practices• Facilitated retailer Joint Business Planning sessions to identify category opportunities, action plans, & execution timelines• Collaborated with Brand & Sales Strategy teams to efficiently manage Consumer Promotions & Digital Media budgets• Supported new online item launches through ideation, pricing, logistics, launch, and post-launch marketing strategies

Leverkusen, North Rhine-Westphalia, De

• Used IRI to build comprehensive reports tracking sales & distribution for East Coast accounts• Created ad hoc reports to identify trends and adjust go-to-market strategies accordingly• Presented category insights and included POG suggestions based on geography• Built assortment summary to assist in SKU rationalization discussions & risk mitigation

Leverkusen, North Rhine-Westphalia, De

• Facilitated bi-weekly meetings with national accounts to drive Aleve strategies & new item launches• Analyzed promotional activity of own brands & competitors to make recommendations on consumption-driving tactics• Collaborated with Customer Demand Planning & Project Management to adhere to launch timelines and identify supply constraints

Philadelphia, Pa, Us

• Ensured the safety and satisfactory conduct of SJU students by conducting substance abuse training and submitting incident reports when necessary• Enforced community values and encouraged collaboration through peer mediation• Planned and promoted events to engage students through partnerships with fellow RAs and the University network• Addressed personal issues of residents by utilizing peer training and connecting them with appropriate campus resources

Philadelphia, Pa, Us

- Created portfolios on local businesses for research- Provided information on American retail chains to International clients- Provided assistance with on-campus Center for Food Marketing events

Philadelphia, Pa, Us

- Provided documents for International students- Handled private information including passports- Provided information on study abroad opportunities

Rueckersdorf/ Nuremberg, Bavaria, De

• Built questionnaires and collaborated with team members to facilitate in-depth interviews to gain consumer insights• Created tab plans to accurately represent data from questionnaire results and produce more intuitive outputs• Edited research reports and proposals in PowerPoint by creating graphs and comparing tabulated results• Reviewed programming on questionnaire links to avoid inappropriate termination of respondents and to ensure correct skip logic

Philadelphia, Pa, Us

- Collected official documents from suppliers for the Safe Quality Foods (SQF) Audit- Conducted analysis to improve plant operations (specifically post-audit analysis to make necessary adjustments from audit)- Organized and revised product specifications and nutrition labels

Philadelphia, Pa, Us

- Promoted Dietz & Watson products through customer interaction and sampling- Reset deli cases for optimum product placement- Ensured deli associates are properly equip with advertisement and pricing supplies- Conducted routine price checks of Dietz & Watson products in comparison to competitors- Conducted presentations of product lines to potential clients