Orange34 Design is a collection of creatives, guided by the wisdom of 34 years of experience in the design world, and forward thinking, with the energy of youth. We are a team of equals, sharing ownership in excellence, because design matters.

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Packaging Communications, Nestlé Seasonal ConfectionsWorked directly with marketing management to develop agency creative briefings. Managed vendors (design firms, promotion agencies, separators, printers) from concept to completion. Drove creative development for all business visuals (in-store promotions; FSI's; sales support materials). Key team member in strategically positioning the business (insight based) and new product ideation/development. Oversaw package design for $276 million seasonal business, 26% of Division Sales. Grew 36% ($60 Million in Sales), SKU growth 88% (1998: 145 SKU's; 2005: 272 SKU's) $13MM annual design budget. Packaging targeted for national, class of trade and customer specific launches. * Key Customers: Wal*Mart / Target / Walgreens / Kroger* Key Projects: Turtles * Crunch * Hideables * Pure Color Jingles * Tollhouse * Sweetarts

Axis Design: Sole ProprietorCreated business opportunities for eight years crossing into multiple entertainment arenas in the Greater Los Angeles area. Provided expert counsel and design to entrepreneurial ventures in music and video. Art directed CD covers with major labels, corporate identity, ad campaigns, style guides for consumer products, home video packaging, sales material, trade ads, greeting cards and spot illustration.• Platinum record for Robin Hood Prince of Thieves Soundtrack• Gold record for Bryan Adams, Everything I do, I do it for you• Gold record for Marky Mark and the Funky Bunch, Good VibrationsClients included: A&M Records • Buena Vista Home Video • David Dart Clothing • Disney Consumer Products • Geffen Records • Interscope Records • Mattel • Morgan Creek • Zoo Entertainment • Hoffman TravelMUSIC VIDEOS(3): Director- Love of Fire, Never • Hugo Largo, Second Skin • Broken Glass, Back For MoreFILMS: Production Designer- Astrid, Doug Liman, director, USC master’s reel

On-sight freelance: Walt Disney Consumer Products - Art Director Style guide design, slide presentations, merchandise, logotypes, and icons to support: 101 Dalmatians • Hercules • The Mighty Ducks, • George of the Jungle • Mickey & Co. • The X Games

On-sight freelance: Mattel Toys - Project DesignerPackage design from concept to final art. Resources included packaging engineers, marketing directors, product designers and copywriters. Managed an execution team of design developers, comp artists, production artists and photographers

Art directed album packaging for top tier, multi-platinum artists. Confidentially included to listen and observe in the studios during the making of the music, considered a partner for the life of the material. Conceptualized covers, art directed photo shoots, determined styling, managed budgets (40-100K) and timelines for all components. Designed all merchandising and advertising for the life of the album. Creative director on singles, remixes, promotional material. Consulted on music videos, and fan related merchandise. Approved all color separations and printing of packages. Collaborated with marketing, managers, artists, photographers, stylists, directors, producers and promotions department. Artists included: Madonna * kd lang * Van Halen * Ministry* Platinum record for Van Halen's OU812