Maureen Cully Walker Email & Phone Number

Hingham, Massachusetts, United States

• Responsibilities include:
• Podcast Launch and development: Next Sale Podcast. Set themes for podcast, choose guests for episodes, ensure hosts & guests are prepared to have impactful conversations, & mix, launch, & promote episodes
• Webinars: Develop calendar of topics, invite guests, execute engaging promotions, edit & upload recordings
• Develop, execute, & analyze B2B campaigns to recruit & retain financial professionals
• Social Media Strategist: Build online B2B presence to promote brand & engage agents. Report monthly analytics for trends & create plans to capitalize on them
• Report on Best Practices for Sales Team to raise engagement with MQLs, including incorporating blogs, video sales, social media, & added value programs

Greater Boston Area

Hingham, MA

• Senior Designer, Social Media Producer, and Compliance Liaison for DMI Marketing, a small IMO just south of Boston, MA. Because of the small size of the company, many hats need to be worn. The work of Senior Designer.
• Project management of client marketing campaigns including print, website development, inbound marketing. Lead graphic designer for 10-20 high-producing clients.
• Lead designer and director for DMI Corporate Design including print materials, inbound marketing, and event materials
• Develop the Corporate Social Media program including strategy, research, content, and reporting monthly analytics
• Conducting and/or participating in client discovery calls.
• Work closely with a 3rd Party Independent Compliance Group on multiple simultaneous projects to adhere to set standards. Wrote content blogs regarding Marketing Compliance in the Financial Industry for corporate RSS.

Boston, MA

• Produced collateral for this $140 billion financial company to promote MFS funds and MFS international funds, as well as retirement and institutional services. Collaborated with writers, photographers, and illustrators.
• Spearheaded MFS International’s (a $7 billion asset company) rebranding initiative, presenting a more sophisticated and contemporary look that launched 29 new funds, creating worldwide visibility and increased assets.
• Designed the domestic fund “sales track” brochure which makes selling MFS funds easier by creating a more consistent story from product to product.
• Oversee projects of junior designers (including banners, promotional items, postcards, and flash banners) to coordinate campaigns.
• Coordinated design specification policies for company-wide brand consistency: paper, ink, varnish, size standardization

Greater Boston Area

Clients included Philip Johnson Associates, Stop & Shop, John Hancock

New York, NY

• Clients included Canon, JVC Jazz Festival, Japan Airlines (JAL), Henckels, Major League Soccer (MLS)
• Coordinated the creative end of new business pitches
• Assisted Senior Art Directors in all aspects of print and television advertising by researching photographers/illustrators, retouching photos, executing storyboards, prepping files for print
• Completed all internal design needs of MLS, including working with illustrators/designers for team brands, clothing, logos, and coordinating the art and printing of the 2nd MLS Cup ticket

Bachelor'S Degree, Advertising/Marketing

Activities and Societies: AGD, TBS, SUMB, SSS

Bachelor'S Degree, Advertising And Marketing

Activities and Societies: SUMB, AGD, TBS, Sour Sitrus Society

Bachelor Of Arts (Ba), English In Textual Studies

Activities and Societies: SUMB, TBS, AGD, Sour Sitrus Society

Bachelor'S Degree, English Language And Literature, General

Activities and Societies: SUMB, AGD, TBS, Sour Sitrus Society

Education record