As the Senior Director of Growth at M.M.LaFleur, I forecast and execute traffic and revenue strategies across Meta, Google, affiliate, display, direct mail, and various tech platforms. I have over 18 years of experience in digital marketing, content marketing, and e-commerce, working with leading brands in the fashion and lifestyle industry.I also lead the DTC businesses holistically across marketing, merchandising, customer service, and CAC/LTV health and optimization. I leverage my data-driven and creative skills to deliver innovative and engaging campaigns that drive customer acquisition, retention, and loyalty. My mission is to empower women to feel confident and comfortable in their professional and personal lives through M.M.LaFleur's products and services.
-
Vp Of GrowthStark Feb 2024 - PresentNew York, New York, United States -
Senior Director Of GrowthM.M.Lafleur Feb 2023 - Nov 2023New York, New York, United States-Manage DTC budgets, forecasting, revenue, and execution -Lead digital and retail marketing channels (in-house paid search and social, affiliate, email, SMS, CRM, SEO, and direct mail)-Report on monthly, weekly, and daily performance-Oversee performance marketing and CRM team members -
Digital DirectorD.S. & Durga Jun 2021 - Feb 2023New York, New York, United States-Owned DTC channel and revenue with 20% growth YoY-Led integrated brand touch points across site, email, SMS, and social-Launched segmented, behavior-based CRM communications and flows-Introduced loyalty and subscription programs-Project-managed site relaunch-Oversaw marketing, social media, and customer service team members -
Vp, MarketingShoptiques.Com Nov 2019 - Jun 2021Greater New York City Area-Drove B2B business via integrated marketing campaigns-Managed events, webinars, blog posts, marketplace merchandising, and white-glove, omni-channel marketing services for global and national independent fashion and lifestyle boutique owners -
Head Of MarketingBloom Baby Mar 2018 - Nov 2019New York, Ny-Lead wholesale-to-DTC transition-Developed high-level strategies inclusive of site content, email, social, paid media, affiliate, influencer, and partnerships-Drove 89% increase in uniques and 80% in sales YoY -
Head Of Content Marketing And MerchandisingBoomdash Feb 2017 - Feb 2018Greater New York City Area-Launched children's apparel marketplace incubator project with internal and external brands-Developed syndication-heavy and traffic-driving content programming-Produced brand and product photo shoots -
Content Marketing DirectorOrchard Mile Oct 2015 - Feb 2017New York-Created omnichannel content marketing programming to increase brand-awareness and retention-Developed sponsored content opportunities-Ran organic social media accounts-Oversaw all brand copy -
Digital DirectorSelf Magazine Jun 2014 - Oct 2015Greater New York City Area-Lead content and social strategy for women’s lifestyle site with 6+ million monthly uniques-Increased social base by 105%; grew uniques 55% and traffic 102% YoY -
Executive Digital DirectorMartha Stewart Living Omnimedia Oct 2013 - May 2014-Spearheaded site redesign-Implemented content strategy and edit calendar informed by editorial, ad sales, andanalytics-Served as business-development lead on digital partnerships/contributor network -
Features EditorInstyle.Com Jan 2011 - Oct 2013-Oversaw day-to-day programming-Approved edit plans and top edited all content-Developed SEO strategy to increase referrals 53% YoY-Generated high-value native opportunities
-
Ecommerce EditorNet-A-Porter Aug 2010 - Jan 2011 -
Executive EditorYourtango.Com Aug 2007 - Jan 2009
-
Web EditorVogue Jan 2007 - Aug 2007 -
Fashion Features EditorMarie Claire Nov 2005 - Jan 2007
-
Staff WriterShop Etc. Dec 2003 - Nov 2005
Maureen Dempsey Education Details
-
Education -
Linguistics
Frequently Asked Questions about Maureen Dempsey
What company does Maureen Dempsey work for?
Maureen Dempsey works for Stark
What is Maureen Dempsey's role at the current company?
Maureen Dempsey's current role is VP @ STARK | Marketing, E-commerce, Growth.
What schools did Maureen Dempsey attend?
Maureen Dempsey attended Antioch University New England, University Of Massachusetts Amherst.
Not the Maureen Dempsey you were looking for?
-
4aol.com, saddlebrook.com, saddlebrookresort.com, saddlebrookresort.com6 +181399XXXXX
-
1apcoworldwide.com2 +121230XXXXX
-
Maureen Dempsey
Project Manager, Small Business Card Trade Shows & Events At Capital OneWashington, Dc2gmail.com, capitalone.com -
Maureen Dempsey
Morris County, Nj4verizon.net, mercycareplan.com, aetna.com, aetna.com2 +1 301 XXXXXXXX
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial