Coordinated exhibits and events that supported the growth of the Dauphin Brand. Responsibilities included space reservation, housing, production of exhibit material for show, labor, shipping logistics, catering, talent, and numerous additional tasks to lead productive teams that delivered measurable results. Other responsibilities included the production of marketing collateral to support exhibits - brochures, social media campaigns, advertising and website content management.

Sold display advertising and special advertising sections, as well as telemarketing and web banner ads for two magazines. Responsible for meeting and exceeding goals by identifying and pursuing prospective customers through attendance at industry events such as trade shows and meetings, sales calls, Goldmine, and monitoring competitive magazines.

Developed and executed a detailed marketing plan for the launch of two basal programs. Responsible for overseeing the development of all marketing collateral encompassing dvd's, sample packaging, brochures, samplers, flyers, website, microsite.

Developed and executed effective pre- and post publishing marketing campaigns. Managed projects from initial concept and design through production and distribution to ensure delivery on time and within budget. Scheduled launch meetings, assigned responsibilities and produced launch calendars allowing for multiple projects across product lines to be produced simultaneously. Checked printer's proof and signed off for final printing. Tracked and analyzed project success.

Responsible for a number of strategic educational exhibits and special events. Coordinated all aspects of meetings encompassing securing space, working with exhibit house for equipment needs, contracting for A/V, Drayage, Cleaning, Floral, Electricity, ordering and shipping product, working with event staff on sponsorship opportunities, overseeing author signings, suite functions, installation and tear down. Created graphics, invitations, name badges, and customized agendas with Art & Design. Purchased premiums, supervised installation and tear down, and provided follow-up analysis and reporting.