Kospia Farms is a local business to the Lehigh Valley in Alburtis, Pennsylvania. Since the 1970’s it has operated as a working tree and ornamental plant farm with a retail garden center component and landscape design and installation services. It is a rare and beautiful 27 acre natural farm with 24 spring fed ponds. My role is creating and managing the design and implementation of a high-end retail component to combine with our existing products and services to create 'total outdoor living solutions'. Set within the natural farm, my focus is aligning with high design oriented vendors who support our goals of strong quality, manufacturing, and sustainable practices. Renovations were made to the farm to create a unique and relaxed buying experience resulting in clients spending more time on property. Marketing initiatives were put in place to include multiple media channels focusing on print, social media, and local B2B relationships to support the creation of a community based destination retail experience.The changes to the business model resulted in an 800% increase in total sales over last year. Expanding to incorporate multi-channel marketing and sales has increased our customer base, created a new customer base with a higher salary demographic, increased our sales within our legacy channels, created new sales opportunities in the outdoor furniture market, and increased the average size and profitability of the total solution sale.

In my new role I will be working with key decision makers in the hospitality market to define and deploy value oriented design and supply options for lighting and control. With my experience in this industry, the design community, and the emerging technologies and strategies required for high performance building environments - I will ensure high value solutions that meet the requirements of the projects.

Sales:• Personally created strategic client relationships and market-focused sales concepts resulting in recurring revenue streams increasing market sales substantially year-over-year over last 10 years.• Large project business – increased individual project value (numerous projects) to multi-million dollar projects; negotiating and closing orders.Sales and Marketing Management• Successfully managed market-focused team to include global sales, marketing, service, and engineering.• Created market collateral including interactive website, digital video case studies, printed market and product literature, trade show booths, collaborative marketing with other vendors, advertisements, educational webinars and presentations, and electronic newsletters.Key Relationships Management:• Upwards of five top-tier global hospitality companies (multi-brand)• Numerous national and global restaurant companies (multi-brand)• Numerous key hospitality (REIT) accounts• Numerous key global OEM accounts, technology partners and distributorsNew Business and Product Development:• Created multiple design guides as base of design for numerous brands/strategic accounts.• Created new product through interviews with key customers and influencers addressing new requirements and market trends. Designed and launched products to meet found needs. Resulted in listing on two patents for my personal involvement in concept, design and development of new products.• Created new market opportunities by reaching outside the standard applications and developing sales growth with new channels, customers, applications, and products.