Chief People Officer
CurrentThe Story and our MissionOur motto is GO FOR IT. You can shoot well if you play smart golf, but if you want to play Byrdi™ golf, well, you need to GO FOR IT. You need to free your mind of every thought, other than the shot at hand. Being comfortable, dry, cool or warm, should be the last thought getting in the way of your next GO FOR IT shot. If you can't always play byrdi™ golf, then you might as well look good trying and that’s our job, to make you feel great. Our backyard, Canada, where spring can rival the height of some countries winters, our summers can melt the polar ice and our fall, well they're just simply beautiful. If our golf clothing and accessories are functional in our backyard, we are confident they will be in yours. The story of Byrdi™ golf was brought to life by the endless pursuit to play byrdi™ golf. Byrdi™ is the Welsh word for birdie, representing the roots of its founder. The circled 3 in the logo represents the scorecard marking for achieving a Byrdi™ on a par four. Byrdi™ is made up of five letters that represent the five par fours that are found on a traditional golf courses front and back nine.Our Mission is to be the worlds undisputed functional golf apparel and accessory choice for the player, both on and off the golf course.Byrdi™ golf – get out there and GO FOR IT
