Maureen Gitau Email & Phone Number

-Responsible for developing and executing overall online strategy for social media and digital assets for the bank across the region. -Tasked with development of the digital communication platforms as well as the Group standards, procedures and guidelines. -In charge of development and management of the following processes: enhancing the bank’s online.

Nairobi

Nairobi, Kenya

• Develops company marketing strategy
• Responsible for Brand Management and Corporate Identity
• Devises and implements new and creative growth strategies
• Manages Venture Capitalists relations
• Organizes Member events, trainings, demo nights and mixers
• Plans and executes all digital marketing, including SEO, marketing database, email marketing, social media and media buying.

Nairobi

• Develops the Digital Strategy for the East Africa Region and manages execution
• Optimizes the subsidiary’s online presence through social media, online advertising, influencer collaborations to drive genuine consumer engagement with the brand, drive product demand and leads all which drive.
• Participates in marketing and promotional activities by working with the advertising agency Cheil, promotion companies or developers
• Works closely with the product team to gain advice regarding the device range in market and devices campaigns to drive awareness and consequently sales
• Manages social media campaigns. Day to day activities include online advocacy, promotions and online advertising
• Oversees the Social Media Center (SMC) based in South Africa, they monitor & moderate conversation on our social Media to ensure global guidelines are met & maintained. I am instrumental in helping the SA team.

Nairobi

• Works with Operators in East Africa to support Mobile Business. Supported Safaricom in the Developer AppWiz Challenge and the Galaxy S4, Galaxy S5 & Galaxy Note 3 Preorder Campaigns. Working with MTN Rwanda for their.
• Manages Samsung Electronics East Africa's Ltd (SEEA) Online Presence across 5 countries namely Kenya, Uganda, Tanzania, DRC and Ethiopia.
• Oversees and understands SEEA digital channels and creates thematic cross-platform campaigns for our mobile products.
• Controls and monitors our social media presence on Facebook, Twitter, G+, YouTube and Company Blog with a daily audience of over 800,000.
• Runs and manages interactive online competitions to educate and attract our target market
• Collaborates with the blogger community to create positive conversations around the Samsung brand and disseminate product information and reviews

Nairobi

• Organized the launch of new Android Mfarm App
• Conducted product training for farmers in rural areas
• Made company presentations at conferences organized by USAID, PALWECO and EPZA
• Prepared business and partnership proposals
• Created content and oversaw design of posters and leaflets.
• Responsible for product testing and improvement

Nairobi

• Contributed to development of annual marketing plan, budgets and activity calendar
• Identified and Implemented marketing activities
• Sought out and responded to business leads with proposals, quotations and presentations
• Carried out client feedback analysis
• Assisted in preparation of tenders

Nairobi

• Organized the first ever Life Cycle Race
• Secured event sponsorship
• Held training clinics for new riders
• Managed club website and social media page
• Oversaw design and printing of company merchandise
• Coordinated weekly rides

Nairobi

• Responsible for identifying local social enterprises to fund and grow.
• Created candidate fellow sheets
• Carried our background searches of potential fellows and projects
• Facilitated fellow interviews

Nairobi

• Converted Audio messages to Text
• Supervised and verified conversions of 20 transcribers