Maureen Gitau Email & Phone Number

-Responsible for developing and executing overall online strategy for social media and digital assets for the bank across the region. -Tasked with development of the digital communication platforms as well as the Group standards, procedures and guidelines. -In charge of development and management of the following processes: enhancing the bank’s online presence; targeting new customers through generation of online sales leads & conversion; community engagement & reputation management through our social media channels; online promotional campaigns; data analytics and establishing strategic digital partnerships for the Group. -Responsible for developing the online brand voice for all aspects of Bank’s social and online presence.

Nairobi

Nairobi, Kenya

• Develops company marketing strategy• Responsible for Brand Management and Corporate Identity• Devises and implements new and creative growth strategies• Manages Venture Capitalists relations• Organizes Member events, trainings, demo nights and mixers• Plans and executes all digital marketing, including SEO, marketing database, email marketing, social media and media buying.

Nairobi

• Develops the Digital Strategy for the East Africa Region and manages execution• Optimizes the subsidiary’s online presence through social media, online advertising, influencer collaborations to drive genuine consumer engagement with the brand, drive product demand and leads all which drive contribution to the subsidiary growth• Participates in marketing and promotional activities by working with the advertising agency Cheil, promotion companies or developers• Works closely with the product team to gain advice regarding the device range in market and devices campaigns to drive awareness and consequently sales• Manages social media campaigns. Day to day activities include online advocacy, promotions and online advertising• Oversees the Social Media Center (SMC) based in South Africa, they monitor & moderate conversation on our social Media to ensure global guidelines are met & maintained. I am instrumental in helping the SA team understand the local market trends and consumer behaviors• Launched a local Samsung.com page for East Africa. Ensures local products, services & news are regularly updated and that the dealer outlets are correctly listed. Also develops campaign microsite for flagship products and brand campaigns.• Manages Samsung Electronics East Africa Blogger Outreach Program to sustain objective brand conversation that is factual and experience driven.• Recruits online influencers for online campaigns to create a positive brand image that appeals to the target market.• Oversees and supervises operations of digital agencies in Kenya, Tanzania, Uganda, DRC and Ethiopia.

Nairobi

• Works with Operators in East Africa to support Mobile Business. Supported Safaricom in the Developer AppWiz Challenge and the Galaxy S4, Galaxy S5 & Galaxy Note 3 Preorder Campaigns. Working with MTN Rwanda for their annual Technology Week through developer bootcamps. Co-marketed online the MTN Uganda-Coke-Samsung Promotion in 2013.• Manages Samsung Electronics East Africa's Ltd (SEEA) Online Presence across 5 countries namely Kenya, Uganda, Tanzania, DRC and Ethiopia.• Oversees and understands SEEA digital channels and creates thematic cross-platform campaigns for our mobile products.• Controls and monitors our social media presence on Facebook, Twitter, G+, YouTube and Company Blog with a daily audience of over 800,000. • Runs and manages interactive online competitions to educate and attract our target market• Collaborates with the blogger community to create positive conversations around the Samsung brand and disseminate product information and reviews • Maintains touch-point with Samsung Regional Head Quarters on global online guidelines and policies

Nairobi

• Organized the launch of new Android Mfarm App • Conducted product training for farmers in rural areas• Made company presentations at conferences organized by USAID, PALWECO and EPZA• Prepared business and partnership proposals• Created content and oversaw design of posters and leaflets.• Responsible for product testing and improvement• Led campaigns on social media through Twitter, Facebook and Blogs• Handled Press releases and publicity• Facilitated recruitment of an Agricultural Journalist• Online content editor for the website, uploaded stories daily

Nairobi

• Contributed to development of annual marketing plan, budgets and activity calendar• Identified and Implemented marketing activities• Sought out and responded to business leads with proposals, quotations and presentations• Carried out client feedback analysis• Assisted in preparation of tenders

Nairobi

• Organized the first ever Life Cycle Race• Secured event sponsorship• Held training clinics for new riders• Managed club website and social media page• Oversaw design and printing of company merchandise• Coordinated weekly rides• Prepared event reports

Nairobi

• Responsible for identifying local social enterprises to fund and grow.• Created candidate fellow sheets• Carried our background searches of potential fellows and projects• Facilitated fellow interviews

Nairobi

• Converted Audio messages to Text• Supervised and verified conversions of 20 transcribers