Maureen Herrera Email & Phone Number

• Driving the end-to-end implementation of Braze CRM, revolutionizing our approach to customer engagement and retention
• Orchestrating a company-wide email migration project, ensuring data integrity and optimizing deliverability for our growing user base
• Designing and executing multi-channel lifecycle marketing strategies to maximize customer lifetime value and drive business growth
• Creating and optimizing automated, personalized email campaigns to enhance subscriber engagement and key performance metrics
• Leading cross-functional initiatives with product and engineering teams to integrate CRM data, improving user experience and supporting core business objectives
• Establishing data-driven methodologies for A/B testing and continuous optimization of marketing initiatives

Austin, Texas, United States

• Primary owner of the B2B email and SMS channels of Realtor.com®, driving sales and demand generation through strategic email & SMS campaigns, targeting agents and brokers for subscription services.
• Resurrected the SMS channel, delivering an average monthly revenue of $739K and secured 43K double opt-ins YTD, establishing the SMS channel as a lucrative and fully operational revenue-generating channel.
• Email channel performance delivered $27.53M in revenue for FY23, demonstrating the impactful role of my contribution to overall sales, and consistently exceeding monthly demand generation goals.

Austin, Texas, United States

Austin, Texas Metropolitan Area

• Steers social media presence and the brand effectively
• Builds compelling digital marketing campaigns that are aligned with targeting, promotion, and demand generation strategies
• Executes the design of user experience for the company website and landing pages
• Provides support and upkeep for publishing and updating webpages, including layout, SEO, blogs, and content creation through the CMS
• SEO responsibilities assisting with paid media campaigns and staying up to date with SEO and SEM best practices and algorithm updates

Boston, Massachusetts

• Manages the end-to-end process of e-mails using HTML/CSS for our safe driving rewards program, Road Rewards® app and professional sports teams programs that include the New England Patriots, New York Yankees, Penn.
• Builds eye-catching landing pages that convert for audiences that include prospects, agents and customers
• Develops and executes A/B tests, strategies and segmentations using e-mail results and behavior insights to increase performance metrics
• Plans, executes and analyzes campaigns, adjusting quickly to address the needs of the business and adapting to new marketing technology

Greater Boston Area

• Development and execution of all digital channels including e-mail, blog, and social media campaigns
• Client-facing print messaging including newsletters, value-add pieces, and long-form blog posts
• Advertising outreach and facilitation
• HTML/ CSS work alongside website maintenance, database/ CRM Management

Boston, Massachusetts

Boston, Massachusetts

• Created a Campaign Calendar & Digital Dashboard for the entire US Consumer Market Marketing department to own and maintain, encompasses all creative within tactic teams of PR, Social, Digital, Broadcast, and more
• Made significant change and recommendations in the Marketing Legal Archive for audit purposes
• Participated in the development of a new product messaging/disclaimer glossary for use across US Consumer Market

Hartford, Connecticut Area

• Worked under Marketing and Strategy division of Personal Lines with a concentration in 2015 Strategic Initiatives
• Managed internal SharePoint database and assisted in transition to new Strategy & PMO website
• Met with executive leaders and developed written content for internal Corporate Communications
• Collaborated with an intern leadership team to present a summer long Capstone Project to executive leaders

With FV Relay for Life, I was a part of the executive planning committee for one of the community's largest fundraisers. Our event hosts a turnout of more than 1000+ members a year. I drove local awareness through event marketing to high school students. I also created, captured, and distributed content across social media outlets like Facebook and Twitter.

Bachelor'S Degree, Marketing

Major in Marketing Minor in Sociology

Marketing

Fall Study Abroad Program