Maureen Knight Email & Phone Number

● Relationship and portfolio management of national supplier contracts: Caterpillar, CNH Industrial America, Cummins Inc, REV Group, Grainger, Kohler, Mitsubishi Caterpillar Forklift America, Motion Industries, NAPA, Integrated Business Systems, PACCAR Peterbilt, New Way Trucks, Polaris, GEM, RMUS Unmanned Solutions, Taylor Dunn, SHI International Corp., Seafloor, Xerox● Partner collaboration to Increase sales, client consults and data analysis resulting in 32 -100% annual growth● Business development in new and existing categories and piloting Salesforce integration across multiple departments● Train national supplier sales teams and member/client groups through presentations at national sales conferences, multi-supplier group trainings, customer focused advisory meetings and public fleet summits. Collaboratively strategized to create eLearning and sales training, videos and collateral.● Strategic business reviews, contract launches and goal-setting sessions, national tradeshows, state level contract adoptions, advisory groups, in-person presentations and virtual webinars● Committee Lead: eLearning, business development, strategic planning, RFP process, sales training messaging, organizational metrics team, contract council, management council● Develop and implement innovative marketing strategies to promote contracts, create client awareness of solutions, process improvement, supplier sales growth, contract positioning, trends and market intelligence

● Strategy creation, staff development and supervision, and multiple department budget management● All aspects of marketing and messaging for all local and national offerings including creation of strategic marketing and PR plan, new website, advertising, collateral, award announcements, tradeshows, targeted content creation (articles, ads, emails, mail, newsletters, presentations, webinars), strategy creation and execution, incorporated social media and digital multimedia, and implemented a project management system for large volume of marketing requests ● Event creation, management, and improvement● Actively listened to stakeholders and problem solved to create mutually beneficial solutions● Executed targeted marketing across U.S and Canadian government, primary and secondary education and vendor industries● Established strategic partnerships, revenue share marketing agreements, and sponsorships with vendors, member associations, city and county council of governments, states, Government Idea Exchange● Process improvement and addition of tools such as CVENT, Meltwater, 3D Issue, and email campaigns with 25+% open rates, 3-5% click rates, and 10K clicks in three days ● Primary and secondary market research and competitive environment analysis

Staples, Mn

● Transformed Contracts and Compliance teams and cross department contract council to establish highly productive and motivated team● Designed and implement consistency and compliance improvements through a variety of initiatives: revamped vendor pre-proposal conferences, document management, solicitation and award processes, forms, checklists, and policies ● Managed RFP creation, management, evaluation, vendor selection/award, and post award maintenance● Improved state communication & department processes/work flows in CRM● Created and chaired cross department contract council

Brainerd, Minnesota, United States

● Launched division from creation to profitability and received recognition as a high performing master dealer● Led sales team, created, and implemented marketing plans, designed adds, wrote newsletter copy, created sales commission structures and training programs, managed budget, facilitated purchasing and merchandising activities● Created acquisition, retention and member loyalty/referral strategies that increased engagement ● Developed and executed marketing and advertising plans, created opportunities for increased engagement, customer loyalty and sales● Fostered division culture focused on exemplary customer service and building loyalty

Brainerd, Minnesota, United States

● Led account relations, media and research managers and cross functional teams● Created strategic marketing plans managing million-dollar client budgets, grew individual client budgets up to 77% by incorporating additional channel marketing such as branding and digital media● Collaboratively developed and presented new business pitches, marketing and media plans, creative advertising and website concepts, strategic planning sessions, surveys, focus groups and research findings

Lake Tahoe, Nevada, United States

Juris Doctor

Bachelor Of Business Administration, Marketing, Marketing