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•Responsible for external, internal and executive communications for the MADD’s national office and state and local affiliates across the country.•Promoted and wrote speeches for MADD’s National President, the main spokesperson on behalf of the organization; managed and executed the National President’s activities including speaking engagements, media opportunities and other appearances.•Supported and collaborated on MADD’s national programs with affiliate staff and constituents for Power of You(th), raising awareness of underage drinking prevention and Power of Parents, an initiative designed to guide parents to have healthy conversations with their teens about not drinking.•Participated in issue management and crisis communications situations as needed with media relations support with high-profile drunk driving crashes.•Assisted the Government Affairs team in Washington, D.C. with drafting, editing press releases and other media materials to persuade lawmakers in various states to toughen drinking and driving laws. •Drafted multiple elements of communication pieces on behalf of the organization and the marketing and communications team, such as national press release development, strategic internal and external communications plans to strengthen the MADD messaging, key talking and position statements used in media interviews and the like.

•Managed executive messaging and communication, including speechwriting for members of Brinker’s leadership team, to positively influence and provide overall direction for key internal and external audiences. Some of these responsibilities included:- creating the CEO annual report letter;- spearheading the presentation for the CEO and Chairman of the Board of Directors for the company’s annual shareholder meeting;- drafting CEO scripts for quarterly earnings calls; and- supporting with various speechwriting and content presentation needs for company-wide and Chili’s brand-related meetings.•Oversaw team who managed internal communications for all 826 corporate-owned and more than 400 franchised Chili’s Grill & Bar restaurants, as well as more than 600 team members at the Brinker Restaurant Support Center headquarters with consistent and vital company information.•Assisted in researching, collecting and writing various posts for Chili’s More Life Happens Here blog, sharing brand-related general interest stories for guests nationwide.

•Responsible for leading external public relations initiatives for the company’s flagship brand, Chili’s Grill & Bar, from strategy to execution to create positive publicity on behalf of the organization. •Participated as a company spokesperson and supplied crisis communications support to internal clients to ensure brand reputation. •Served as the main public relations lead for more than five years for Chili’s nonprofit organization St. Jude Children’s Research Hospital, which garnered more than $50 million in less than ten years to help fight pediatric cancers and other diseases.•Assisted with public relations support for Maggiano’s Little Italy including press release development and event planning for new restaurant openings, to establish awareness of the brand’s menu rollouts and introduction into cities across the country.

•Organized the company media hotline, researched issues and accurately disseminated information to media to ensure company and brand (Chili’s Grill & Bar, On The Border Mexican Grill & Cantina, Romano’s Macaroni Grill and Maggiano’s Little Italy) protection.•Prepared and submitted articles as a contributing writer for corporate newsletter, which was viewed by more than 1,000 team members weekly.•Oversaw tracking of publicity clips (print, broadcast and blogs) that kept key leadership members abreast of relevant company and restaurant industry-related topics.•Provided tactical communications services, such as creating press materials, media training, proactive media pitching, and the like, in support of team projects.•Cultivated mutually beneficial relationships with internal customers and outside contacts to maintain a balanced working structure.

•Implemented aggressive public relations campaigns and secured local and national placements for high-profile hospitality accounts such as Martini Park, Fogo de Chão, Double Diamond Resorts and Lawry’s The Prime Rib to enhance awareness of clients’ products and services.•Maintained a steady stream of news angles and event publicity through proactive pitching and press releases in business, food and feature columns in local and regional trade publications.•Established working relationships with restaurant, hospitality and business contacts in the print, radio and broadcast media to generate publicity on behalf of clients’ needs.•Generated and facilitated media events designed to maximize client brand recognition.

•Provided strategic media relations support, constructed media lists, secured media placements and editorial opportunities for local and national accounts in the technology, healthcare and financial industries.•Developed media kit and collateral materials, including producing content for clients’ websites.•Executed public relations operations and business plans for nationally acclaimed clients such as HP (formerly Electronic Data Systems) and Centex Corporation.•Managed the firm’s public relations efforts, conducting and distributing agency and personnel related news to appropriate media outlets.

•A project-based initiative where all interview and game statistics requests during the tournament was accumulated for media distribution.•Drafted daily updates of each game for viewing on the tournament website.•Produced event related press releases and distributed to local sports beat writers.

•Worked in conjunction with the sports marketing department during the NCAA Division I Volleyball Championship, and the Big 12 Men’s and Women’s Basketball Tournaments to promote the city’s visitor attractions during the events.•Mandated and supervised a literacy campaign with over 7,500 elementary and middle school aged children during the women’s basketball tournament.•Orchestrated game day promotions marketing the women’s basketball tournament.

•A project-based initiative which involved press release preparation prior and during the tournament and was dispensed to local and participating teams’ media outlets.•Assisted with media setup and provided attending media with updated game statistics.

•Organized daily tasks for the office and distributed all conference certificates and other vital documents to each of the conference’s 12-member institutions.•Aided staff with various projects and reports in preparation for Southland events and meetings.