Lead Designer for Ready-to-drink business at La Colombe Coffee Roasters.Conceptualize, design, and construct prototypes for innovative products and packaging materials. Using design capabilities to create elements such as color, graphics, and typography to execute packaging that is functional and industry standard. Lead and executed design work to support marketing initiatives, ideate direction for creative concepts, and developed design assets that adhere to the La Colombe brand. Build design campaigns by creating overall aesthetic, color palettes, type usage and moodboards. Collaborate with the video and photo team to execute look and feel across the brand. Develop all design materials such as campaigns, promotional print, digital marketing and social media initiatives. Work cross functionally to ensure design requests are completed in a timely manner. Mentored and led the junior design team by collaborating on projects and delegating daily workload. Providing creative direction and support on all design and marketing design needs.

Create and design new exciting apparel and promo items for clientsExplore and develop logos, brand identity, and style guides for existing and new clients Maintain and update brand style guides to ensure brand consistency across all design mediumsPlan and produce marketing content for internal and external brands, from concept to designDesign and develop e-commerce websites and webstores for clients across various industries Provide art direction and design support to cross-functional team members, supporting the team with all creative, marketing and social content needsDevelop and execute creative content across all social media platforms. Provide graphic design solutions to support various marketing campaigns

Develop creative, innovative, results-driven branding design from concept to productionDesigned and provided creative solutions for marketing department such as UX design, trend analysis, and product designDelegated all daily creative and marketing department tasks and goals to supporting team members to ensure all deadlines were met. Work with factories, vendors and clients to ensure timelines are met for product development teams.Developed a database management program, leading the team in meeting all project deadlines.Led an operations business team in the development and testing of an online, interactive customer service relationship management (CRM) system that centralized account opening information and improved customer service.Managed all social media accounts and created content marketing materials. Designed and developed new products for product offering in categories such as hard goods, soft goods, and trades how design

Created and assembled all design assets for art department including email marketing, product design, and social mediaCollaborated with the product development team for all product launches by designing producible concepts and productsConceptualized visuals based on clients requirements to ensure projects were successful and deadlines were metDeveloped a team of junior designers by creating trend analysis, product design concepts and workflow trackers

Freelance designer focusing in art direction and brand development.Designed websites from ideation to launch by creating wireframes, user flows and data visualization for both web and mobile platforms. Designed marketing collateral including items such as email design, social, and packaging Created social media calendars, tracked KPIs and maintained all social media platforms

- Assisted design and technical teams within all brands including categories such as knitwear, wovens, active and intimates- Supported the design team with apparel sketches and inspiration to create garments for direct import business- Worked with social media team to create brand strategies to promote the product and improve sales by brand- Managed and ensured that timelines were met for every category and brand

Consumer Products Department : Co-op Postion - Worked within the consumer products and home furnishings department, handling all domestic licensees. - Assisted creative department and licensees companies with concept design, technical design, and graphic design.

- Designing spaces for clients homes and businesses.- Coordinated all meetings and events with a creative edge.- Manager of showroom and design consultant teams- Maintain all social media platforms and created all content for all stores - Visual Merchandiser for the sales floor. - Providing the best customer service for clients needs.

Editorial Department. Assisting editors with styling and photo-shoots. Created magazine layouts and graphics. Worked in the Fashion closet with Ready to Wear and Accessories.

Worked within the fashion design and technical design department. Constructed Garments for Ready to Wear. Dressed and fitted models for fashion and market week.

Assisted designers with many forms of creative design. Fashion designTechnical designGraphic design Pattern making Visual merchandising Attended and supported all fashion shows, market week and fittings.