Maureen Olson Email & Phone Number

Minneapolis, MN, US

Greater Minneapolis-St. Paul Area

• Develop and execute a comprehensive national account ecommerce strategy for decorative lighting and home furnishings client, ensuring alignment with overall business goals and driving growth.
• Lead all national account relationships with key partners such as Build, Lighting New York, and Wayfair, fostering strong partnerships and maintaining high levels of client satisfaction.
• Create and implement a promotional strategy that not only achieves revenue growth but also enhances brand visibility and market positioning.
• Optimize product merchandising and website placement on major ecommerce platforms like Bed Bath & Beyond and Wayfair to drive conversion lift and maximize sales performance.
• Build, design, and maintain an on-brand, large product catalog, Shopify websites, ensuring a seamless and engaging user experience for our customers.
• Utilize data analytics to inform strategic decisions and measure the effectiveness of promotional campaigns, ensuring continuous improvement and alignment with sales objectives.

St Louis Park, Minnesota, United States

• Led UX/UI and digital strategy teams, providing effective leadership to ensure the successful execution of all client deliverables. Directed efforts to align digital strategies with broader business objectives and.
• Analyzed B2B and D2C clients' businesses using advanced data analytics to develop strategic, profitable marketing plans. Leveraged insights to drive growth and optimize marketing effectiveness.
• Nurtured client relationships through timely and thoughtful communications, enhancing partnerships and ensuring high levels of client satisfaction and retention.
• Created individualized development plans for UX/UI and digital strategy teams, fostering professional growth and enhancing team performance to meet strategic goals.
• Oversaw website projects and app selections, implementing solutions to create operational efficiencies and improve user experience. Ensured all digital initiatives aligned with strategic business objectives.
• Collaborated with cross-functional teams to drive growth and execute integrated marketing strategies, including ecommerce optimization and digital transformation efforts.

Greater Minneapolis-St. Paul Area

• Acted as Subject Matter Expert on all aspects of ecommerce and digital marketing, including Email Marketing, Google Ads, Google Analytics, Marketing Automation, SEO, and UX/UI. Provided strategic guidance and insights.
• Executed digital marketing projects with a focus on aligning initiatives with clients' goals. Leveraged data analytics to drive growth and optimize campaign performance.
• Presented results and recommendations during monthly strategy meetings, offering actionable insights and strategic advice to clients. Ensured all recommendations were data-driven and aligned with overall business.
• Coached digital strategy team in developing and implementing comprehensive digital marketing campaigns. Provided leadership and support to ensure successful project execution and client satisfaction.
• Fostered partnerships with clients and stakeholders to drive collaboration and achieve mutual success. Cultivated strong relationships through effective communication and project management.
• Applied strategic thinking to design and implement marketing automation systems, enhancing operational efficiencies and improving campaign effectiveness.

• Built and executed ecommerce strategies from the ground up for 6 brands, driving substantial growth and enhancing online presence. Utilized strategic planning to develop comprehensive strategies that aligned with.
• Managed national accounts for major ecommerce platforms, including Amazon and Walmart. Oversaw all aspects of account management, ensuring alignment with sales forecasts and achieving substantial revenue targets.
• Directed Amazon advertising strategies and led initiatives to optimize ad performance. Applied data analytics to refine strategies, resulting in increased visibility and sales.
• Collaborated with cross-functional teams and channel stakeholders to foster partnerships and grow the business. Navigated complex relationships to avoid conflict and enhance collaborative efforts.
• Forecasted sales with precision and was accountable for achieving significant sales goals. Leveraged strategic insights to inform forecasting and drive results.
• Led Amazon marketing agency, overseeing campaign execution and optimizing marketing tactics to drive growth and brand visibility.

Greater Minneapolis-St. Paul Area

• Managed national accounts for major ecommerce platforms, including Amazon, Build, Overstock, and Wayfair. Oversaw the full spectrum of account operations, from strategic planning to execution, ensuring alignment with.
• Ran an 8-figure ecommerce business, applying strategic management principles to drive performance and achieve substantial financial targets. Utilized data analytics to refine strategies and enhance decision-making.
• Facilitated alignment across the organization by connecting IT, Brand, Marketing, and Product Management teams on customer-facing projects such as EDI. Promoted collaboration to streamline processes and improve.
• Negotiated and implemented complex, high-ROI marketing programs with the goal of increasing channel profitability by 1% year-over-year. Applied strategic insights to develop and execute impactful marketing strategies.
• Forecasted sales and managed budgets for the lighting category, leveraging data analytics to predict trends and guide strategic planning. Developed actionable forecasts to support business growth and operational.
• Led a merchandising team and multiple sales agencies, providing leadership and management to drive performance and achieve sales objectives. Fostered a collaborative team environment to enhance productivity and results.

Las Vegas, NV

• Drove significant growth in lighting and furniture sales within the ecommerce channel. Implemented strategic initiatives to enhance market presence and achieve ambitious sales targets.
• Identified and developed strategic relationships with all national accounts, fostering partnerships that aligned with company goals and drove mutual business success.
• Negotiated and managed complex discount programs, leveraging my management skills to ensure favorable terms and optimize profitability.
• Conducted thorough research and analysis of new business opportunities. Produced comprehensive market assessments, risk and opportunity analyses, and financial cases to guide strategic decisions and capitalize on.
• Co-directed marketing activities, including the development of brand literature and promotional materials. Applied strategic thinking to enhance brand positioning and market reach.
• Designed and developed company technology tools, including apps and websites. Utilized data analytics and strategic insights to create technology solutions that improved operational efficiency and customer engagement.

Las Vegas, NV

• Managed all daily operations of the company, ensuring seamless integration of various business functions to support growth and operational efficiency.
• Focused on achieving a positive customer experience 100% of the time by implementing strategic initiatives and ensuring high standards of service across all channels.
• Coordinated purchasing and shipping activities with factories in the Philippines and China, applying management skills to streamline supply chain processes and optimize logistics.
• Drove significant sales growth in both brick-and-mortar and ecommerce channels through the development and execution of effective sales strategies.
• Identified and developed strategic partnerships and initiatives with both current and new accounts, enhancing business relationships and expanding market reach.
• Oversaw and led all sales representatives and staff in Las Vegas, fostering a high-performance team environment and ensuring alignment with company goals.

Minneapolis, MN

• Drove lighting sales growth by implementing effective strategic initiatives in both brick-and-mortar and ecommerce channels, leading to increased revenue and market share.
• Focused on delivering a positive customer experience 100% of the time, ensuring high levels of customer satisfaction and loyalty through excellent service and support.
• Identified and developed strategic relationships and initiatives with both existing and new accounts, enhancing partnerships and expanding business opportunities.
• Managed all US and Canadian sales representatives and all Las Vegas customer service staff, providing leadership and guidance to ensure effective performance and alignment with company goals.
• Negotiated complex discount programs for ecommerce accounts, leveraging strategic skills to optimize profitability and competitive positioning.
• Conducted thorough research and analysis of new business opportunities, supporting the company's overall growth strategy and informing strategic decisions.

Las Vegas, NV

• Drove substantial lighting sales growth within the ecommerce channel through the development and execution of strategic sales plans and innovative initiatives.
• Identified and developed strategic relationships with both existing and new ecommerce accounts, forging partnerships that supported sustained revenue growth and market expansion.
• Negotiated complex discount programs for ecommerce accounts, utilizing strategic insights to enhance profitability and maintain competitive edge.
• Researched and analyzed new ecommerce business opportunities, aligning findings with the company’s overall growth strategy to drive long-term success.
• Assisted in company marketing initiatives, contributing to the development of impactful marketing materials and ensuring alignment with strategic business goals.
• Provided critical input to the marketing, sales, and product development teams, shaping company initiatives through collaborative team leadership and strategic guidance.

Minneapolis, MN

• Managed the Amazon business for a brick-and-mortar lighting showroom, executing strategic initiatives to drive ecommerce sales and enhance online visibility.
• Designed and built a high-performing retail website, leveraging strategic insights to optimize user experience and boost online sales.
• Applied data analytics to track performance metrics and inform decision-making, ensuring alignment with growth objectives and enhancing overall management efficiency.

Mendota Heights, MN

• Facilitated substantial growth in the lighting and home decor product database, expanding from 10,000 SKUs to over 250,000 SKUs by implementing strategic initiatives and optimizing ecommerce product management processes.
• Prioritized workloads effectively for a team of 6 during a period of tremendous growth, ensuring timely project completion and maintaining high performance levels.
• Collaborated closely with sales representatives to streamline project workflows and accelerate completion rates, contributing to overall sales growth and operational efficiency.
• Managed complex projects involving over 30 vendors simultaneously, overseeing all project scheduling to ensure seamless operations.
• Developed and executed an employee incentive plan to boost team morale and performance, aligning with overall business objectives and management goals.

Mendota Heights, MN

• Worked closely with vendors and sales representatives to expedite project completion, enhancing operational efficiency and ensuring alignment with strategic sales goals.
• Developed and optimized accurate lighting and home decor product listings and images for ecommerce website, contributing to increased online sales and improved customer engagement.
• Managed the entire process of product listing creation, from initial concept through to final execution, ensuring that all listings were aligned with the company's growth strategy and marketing objectives.
• Coordinated with multiple stakeholders to implement strategic initiatives that enhanced product visibility and sales performance in the online marketplace.
• Leveraged team leadership skills to guide the collaborative efforts of sales representatives and vendors, fostering effective partnerships and ensuring successful project outcomes.

Bachelor Of Arts (Ba), English Literature

Certificate, Digital Media And Marketing