I am a resourceful, creative, and focused professional with a seasoned marketing and business background, a history of facilitating commercially successful brand launches, and a talent for aligning teams around common goals. I have more than 2 decades’ experience providing leadership, vision, and strategic direction for multiple high-profile organizations; leading ROI-driven initiatives that drive significant and sustainable business growth; delivering a differentiated and frictionless customer experience across all marketing touchpoints; and carefully shaping the processes and policies that sustain an efficient, productive, and highly competitive organization.I'm an agile thinker who is highly adaptable and quick on her feet. In today's rapidly evolving marketing space, what worked yesterday may not work tomorrow. My experience and customer focus pushes me to stay one step ahead of change, shifting gears when the context calls for it, and responding to evolving trends. This is in addition to a passion for using data to drive strategic targeting and optimization initiatives that enhance the customer experience, build brand loyalty and increase engagement.Most important, I am a supportive leader with a strong ability to take charge of projects and key initiatives, train and empower others, and motivate those around me to do their best work. I believe a leader's primary duty is to cultivate, professionally develop and grow confidence in their team. I have the ability, expertise, and coaching skills to drive my team to success.
Listed skills include Strategy, Direct Marketing, Credit Cards, Integrated Marketing, and 13 others.