Maureen Powers Email and Phone Number
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I am a resourceful, creative, and focused professional with a seasoned marketing and business background, a history of facilitating commercially successful brand launches, and a talent for aligning teams around common goals. I have more than 2 decades’ experience providing leadership, vision, and strategic direction for multiple high-profile organizations; leading ROI-driven initiatives that drive significant and sustainable business growth; delivering a differentiated and frictionless customer experience across all marketing touchpoints; and carefully shaping the processes and policies that sustain an efficient, productive, and highly competitive organization.I'm an agile thinker who is highly adaptable and quick on her feet. In today's rapidly evolving marketing space, what worked yesterday may not work tomorrow. My experience and customer focus pushes me to stay one step ahead of change, shifting gears when the context calls for it, and responding to evolving trends. This is in addition to a passion for using data to drive strategic targeting and optimization initiatives that enhance the customer experience, build brand loyalty and increase engagement.Most important, I am a supportive leader with a strong ability to take charge of projects and key initiatives, train and empower others, and motivate those around me to do their best work. I believe a leader's primary duty is to cultivate, professionally develop and grow confidence in their team. I have the ability, expertise, and coaching skills to drive my team to success.
Mcadams Graphics Inc
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PresidentMcadams Graphics Inc Jan 2024 - PresentOak Creek, Wisconsin, UsMcAdams Graphics is a direct response print manufacturing company that provides print, packaging and premium labeling production expertise for brands looking to connect with their customers with targeted, personalized marketing messaging and experiences.
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Faculty Member, School Of BusinessElmhurst University Sep 2023 - PresentElmhurst, Il, UsFaculty member teaching Principles of Marketing and Mentor in School of Business. -
Advisory Board MemberChicago Union Nov 2022 - Dec 2023Chicago, Il, UsChosen to be part of the all women's founding Board of Directors for Chicago's Ultimate Disc League mens team. Board priorities focused on defining strategy and initiatives to increase brand awareness, attendance and revenue growth. -
Head Of Partnerships And GrowthPlusmedia, Llc Dec 2022 - Mar 2023Danbury, Ct, UsPlusMedia is a direct response agency that manages digital/offline media to drive engagement and optimize ROI. Handpicked by the CEO, I was tasked with developing an integrated go-to-market strategy for the agency to fuel business growth and expand their customer base. -
President, Direct MarketingRr Donnelley May 2018 - Mar 2022Chicago, Illinois, UsAs President of Direct Marketing, I was accountable for leading a 100-member team to steer key aspects of day-to-day operations - from sales and marketing through product management, go-to-market planning, workflow automation, and operations capacity management - across 7 plants.To achieve growth goals, I designed ROI-driven strategies to accelerate sales of print production services and leveraged direct marketing initiatives to supplement sales efforts. Examples of positive contributions to the business include:- Re-aligning a seasoned sales team formed by multiple mergers and acquisitions, to be in line with current market demand and production capacity, resulting in significant expense savings.- Established clearly defined brand messaging/positioning for improved branding across all marketing communications.- Partnered with a PR agency to implement a go-to-market communications plan with story-driven digital content that effectively captured the company's value proposition. Initiatives included industry interviews, podcasts and byline articles focused on thought leadership for building and executing integrated marketing plans. -
Vice President, RewardsDiscover Financial Services Jan 2016 - May 2018Riverwoods, Il, UsAs Vice President and Head of Rewards, I was responsible for managing and growing the Discover Rewards Cashback loyalty program. I led a suite of brand and marketing initiatives to generate program awareness, grow new cardmember acquisition, increase existing cardmember utilization and build brand loyalty. Key contributions scaled unique enrollment and program users by 100% over 18 months. - Evaluated existing rewards structure and competitive market to identify product differentiation and customer experience improvement opportunities. Created a prioritized list of research recommended changes to optimize the customer experience across all member touch points.- Designed a multi-channel marketing strategy - encompassing radio, TV, digital, and print advertising as well as merchant partnerships and promotions - to drive increased program awareness and adoption.- Deployed leading edge technology enhancements across all response channels to deliver a frictionless customer experience. -
Vice President Of Product ManagementDiscover Financial Services Feb 2013 - Jan 2016Riverwoods, Il, UsProduct manager over checking, savings and credit card fee products including P&L management, marketing strategy, servicing and regulatory oversight.
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Director, Acquisition MarketingDiscover Financial Services Mar 2011 - Feb 2013Riverwoods, Il, UsManaged new cardmember acquisition strategy including creative testing, customer segmentation, offer targeting and population expansion to drive new cardmember growth. - Instituted a suite of improvements- from application through approval, card activation and first card purchase - to deliver a seamless customer journey. - Steered testing efforts over a 12 month period to identify and capitalize on improvement opportunities in all channels including online application, inbound servicing and new account servicing queues.- Designed a targeted direct marketing strategy resulting in a 20% increase in customer response and parallel with a 5% reduction in Cost Per Account metrics.
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Director, Personal LoansDiscover Financial Services Jan 2008 - Mar 2011Riverwoods, Il, UsPersonal Loan product management including P&L, portfolio profitability, operations, and oversight on credit policy and acquisition approval criteria.
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Director, Fee Products ManagementDiscover Financial Services Dec 2005 - Jan 2008Riverwoods, Il, UsProduct and P&L manager for revenue generating cardmember benefits and fee-based products.
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Asst. Vice President, Marketing AcquistionAaa Auto Club South Jan 2005 - Jun 2005Dearborn, Mi, UsAsst. Vice President for Direct MarketingResponsible for integrated direct marketing strategy for membership and insurance. -
Director, MarketingDiscover Financial Services Jun 1997 - Jan 2005Riverwoods, Il, UsLed product strategy for customer credit card portfolio including Acquisition, Balance Transfer and Portfolio sales, implementing a number of marketing initiatives across all channels including mail, direct response media, merchant partnerships and event marketing focused on increasing cardmember engagement and receivable volume.
Maureen Powers Skills
Maureen Powers Education Details
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Northwestern University - Kellogg School Of ManagementMasters Of Business Administration -
Northern Illinois UniversityBusiness Administration
Frequently Asked Questions about Maureen Powers
What company does Maureen Powers work for?
Maureen Powers works for Mcadams Graphics Inc
What is Maureen Powers's role at the current company?
Maureen Powers's current role is President, McAdams Graphics ICustomer Focused / Operations Excellence/ Leader of High Performing Teams.
What is Maureen Powers's email address?
Maureen Powers's email address is ma****@****ley.com
What is Maureen Powers's direct phone number?
Maureen Powers's direct phone number is +184731*****
What schools did Maureen Powers attend?
Maureen Powers attended Northwestern University - Kellogg School Of Management, Northern Illinois University.
What skills is Maureen Powers known for?
Maureen Powers has skills like Strategy, Direct Marketing, Credit Cards, Integrated Marketing, Management, Financial Services, Marketing Strategy, Leadership, Marketing, Credit, Segmentation, Product Management.
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