I was recruited to join Weber Shandwick—a leading global public relations firm—to lead LA health team during a time of organizational change. I led several national account teams in developing and implementing communications strategies for new and existing accounts in the diagnostic, biotechnology, and pharmaceutical industries. In addition to supporting existing client relationships, I was also instrumental in winning new business. I developed the communications strategy, led the team, and designed the pitch to win a west coast MedTech account. ▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄Additional Impact Includes☆ Led creative, media, strategy, and digital teams in leadership, regulatory, and unbranded communications for the Novartis renal pipeline. ☆ Delivered on regulatory milestones and media development for late breaking data announcement at the American Society of Hematology (ASH) conference. Collaborated with team members on press releases, spokespeople preparation, digital communications, and Q&A session.☆ Led an unbranded digital and media focused public health initiative, Cancer Screen Week. Directed cross-functional team in collaboration with advocacy partners and sponsor Genentech to activate communities to get screened. ☆ Leveraged deep background in crisis management to support issues preparation and communications strategy for a controversial market removal of a rare disease drug from the market for a large pharmaceutical company.

I was recruited to join Porter Novelli—global public relations firm—to co-lead the product, brand, and pipeline communications for Amgen’s oncology business unit.I managed 10+ cross-functional team members in wide-ranging responsibilities from pipeline to leadership communications.One of the most impactful campaigns I led was a leadership visibility initiative for the oncology business unit. We worked with an award-winning filmmaker to craft a series of interviews and paired innovative leaders from Amgen with leading innovators from companies such as Xprize and Microsoft. I helped guide this program from concept to implementation and its success led to its expansion to multiple business units. ▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄Additional Impact Includes☆ Supported the FDA approval process and major Amgen product launch for lung cancer through a comprehensive communication strategy.☆ Collaborated with client leadership and additional key business stakeholders to create a narrative for the oncology business unit.☆ Led executive visibility strategy by promoting content development and organizing panel discussions for consecutive years at People V. Cancer annual summit.☆ Won Visby Medical account—a diagnostic company with a platform for rapid COVID PCR testing—and led communications strategy to drive brand and corporate visibility among key stakeholders following FDA emergency use approval.

I joined Pharmavite—a leader in the health and nutrition industry and maker of Nature Made vitamins—to lead the corporate communications and public relations functions for company and brand. My work here was wide-ranging. I built-out the communications department, managed various external agencies, designed education programs, supported product launches, led crisis responses, launched a new organizational purpose, managed executive visibility, and strengthened corporate social responsibility.To establish trust and brand leadership, I spearheaded public affairs functions by representing Pharmavite among advocacy groups and coalitions.In addition, I designed education programs to improve nutritional and supplement understanding among physicians at AAFP, AANP, FNCE, and APHA annual conferences. At each of these conferences, I worked with a scientific spokesperson to lead lecture sessions espousing the merits of probiotics.▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄Additional Impact Includes☆ Increased employee engagement by working with the executive team to identify and launch a new organizational purpose (for a 45-year-old company). Collaborated with digital and branding teams to update website and design resources to align employees with new strategic direction and priorities.☆ Stabilized the organization through one of the largest crises in company history—a 10+ product recall. Managed all aspects of crisis response, including strategy development, press releases, executive coaching, and varied communications support.☆ Designed and launched internal education campaign to drive employee awareness around health and nutrition.☆ Led corporate social responsibility campaign to encourage employees to volunteer and build local and national awareness for Feed the Children. ☆ Created and launched a corporate intranet from scratch impacting 2,000+ employees.

I joined Chandler Chicco Agency—a global health communications company—to provide senior leadership to 25 team members supporting 12+ globally recognized brands in the medical device, diagnostics, and pharmaceutical industries.Our team supported FDA approvals, product launches, communications strategies, crisis events, and media relations.To ensure we had a high-performing team, I led team resourcing, training programs and mentorship.▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄Additional Impact Includes☆ Directed a multifunctional team in the creation and execution of an award-winning campaign for Allergan Latisse. Drove awareness by working with Make-A-Wish Foundation, leveraging traditional media, conducting consumer events, and securing celebrity endorsement. Achieved almost 1 billion media impressions and highest product redemption levels of any marketing program at Allergan at the time.☆ Championed Lap-Band system relaunch through national obesity awareness campaign. Designed a series of patient education seminars leveraging a celebrity patient and key opinion leaders to drive awareness.✔ Global client list included Roche Diagnostics, Allergan, Boston Scientific, Novo Nordisk, Advanced Sterilization Products, Hycor, Accumetrics, Chromadex, Heel, and Covidien.

I joined Fisher Health—later acquired by Porter Novelli—to lead strategy development, provide senior client counsel, and manage account activities for a healthcare client list. I oversaw a team of 6 direct reports and managed budgets, forecasting, invoicing, and billing.▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄Additional Impact Includes☆ Supported award-winning campaign, reignited the uninsured debate on state and national levels, and secured 180+ million media impressions for Blue Shield of California “Universal Coverage, Universal Responsibility campaign. ☆ Increased QuickVue test utilization among physicians and achieved 46+ million media impressions and a 30% physician awareness boost by coordinating a multifaceted media campaign for QuickVue influenza tests.☆ Leveraged thorough understanding of healthcare access, cost, and quality to create, implement, and lead public affairs and corporate leadership projects for Blue Shield of California, McKesson Corporate, Humana, and Pfizer.