- Oversaw production workflow, resources and operations in high-volume creative marketing department.- Led creative marketing operations across life cycle of video and post-production, social and digital campaigns.-Advised brand creative and marketing executives on cost / time analyses to effect positive outcomes on 360 multi-platform creative campaign production plans and timelines. Regularly updated analyses and shifted resources.- Served as production point of contact with cross-functional partners to align with consumer marketing, creative teams, programming, vendors and agencies to traffic a high volume of deliverables across multiple platforms.- Honed production and operational workflows, proactively identified risk, opportunities and solutions for improvement across all aspects of the department, from people to projects, to tracking and scheduling. Identified efficiencies and reduced overhead by insourcing and streamlining production processes.- Partnered with Tech team to improve the asset management archive and retrieval process. Defined folder structure logic and best practices for server access of a large asset database for internal and external parties.- Partnered with international teams to share assets and merge workflows (EMEA, Canada and LatAm).- Hired, onboarded, and forged solid relationships with vendors, defining work scope, administering budget and schedule, providing technical specs and deliverables list, and negotiating fair project and overage costs.- Established enterprise licensing deals for department.

- Liaised cross-functionally (Creative, Strategy, Consumer Marketing, Legal, PR, Live Events, Programming) and with vendors, production companies, shoots team, creative directors, broadcast engineering and tech teams.- Served as A/V point person, acquiring footage for ingest from marketing shoots and production companies (show clips) and managing servers for internal and external partners- Supervised up to 15-member production and finishing team (Production Assistants, Coordinators, Room Producers, and Avid Editors), conducting weekly meetings to troubleshoot technical and workflow issues to streamline and reduce revisions and overtime.- Maintained SOP documents for video finishing and delivering high volume of promo spots (on-air, off-air, and social platforms), digital ad units and OOH assets, increasing positive outcomes by reducing revisions with uniform best practices documentation.- Teamed with creative leads and designers to establish scope and timelines, keeping post-production schedules on track and negotiating delivery extensions as network priorities evolved.- Transitioned department frame rates from 29.97 to 23.98, partnering with key editors, designers, and finishing personnel to define best practices.

- Maintained SOP flow charts for all departmental workflows and best practices.- Developed solid relationships with contract VO artists and agents to accurately forecast major campaign needs.- Tracked evolving codecs, frame rate, graphic, audio, and edit workflow industry standards, identifying overlapping outgoing and incoming workflows for high volume of promos spots to bridge workflows.- Oversaw final QC and video promo spot research, logging, and delivery. Scheduled internal post-production facility (Avid and online bays, VO sessions, and audio). - Supervised production assistants.- tracked billable hours.