Maureen Mclaughlin Email & Phone Number

• Responsible for the acquisition and product development of digital and print math and science products for the 9-12 advanced, honors, and electives market. • Manage the product development process for the product list, including author signing, author management, scheduling, reviewing, editing, and production.• Manage the financial portfolio of the product list, including building proposals, building P&L’s, budgeting, sales forecasting, and plate spend forecasting. • Published three first editions developed specifically for the Advanced Placement (AP) market, twelve AP/high school editions with new market-specific content, and launched a new mobile app for iOS and Android focused on AP test preparation for ten courses. • Align with sales and marketing at key points in the development process to optimize sales potential. • Act as market ambassador to inform the development process, thereby spearheading market research, hosting focus groups, and forming market advisory panels.

• Responsible for the marketing of digital and print math and science products into the 9-12 market. • Initiated marketing strategies that included digital and print campaigns, social media campaigns, and partnerships with professional associations.• Organized and led conferences, focus groups, product presentations, and internal and external training sessions.• Initiated and led the technology product training initiative for math and science technology products, including WebAssign, OWL, MindTap, Aplia, CourseMate, and VitalSource with newly formed 9-12 sales force.• Worked with sales management to prioritize and respond to RFP’s, in the form of bids, from the state and district level.

• Awarded Pearson Higher Education Science Marketing Manager of the Year Award for 2010.• Responsible for marketing the Earth Sciences product list to Pearson’s sales force and customers across the country with a wide variety of digital and print marketing materials.• Initiated various marketing strategies for the Earth Sciences list, spanning the internet, social networking, and professional associations, targeted at sales representatives, educators, and students. • Organized and led conferences, focus groups, product presentations, and internal and external training sessions.• Developed and launched four Mastering platforms (MasteringGeology, MasteringGeography, Mastering Oceanography, and MasteringMeteorology) with highest number of class testers across all Mastering platforms in Pearson Science.

• Sold textbooks and accompanying digital products into the higher education space by consulting with faculty and departments to determine educational needs.• Exceeded 2007 sales goal by 2.5% and exceeded 2008 sales goal by 10.5%.• Responsible for an average of approximately 2.1 million dollars of company revenue during each fiscal year.• Organized and led product presentations and customer training sessions to gain new customers and retain current business.• Executed sales and marketing strategies in conjunction with product teams to ensure growth within a 2.1 million dollar territory.• Analyzed and reported market trends for product teams to aid in the development of new books and media.

Greater Boston Area

• Received Top Performer of the Year Award for 2005.• Worked closely with marketing manager and other internal departments such as editorial, production, sales, and creative services to ensure timely development of all products and marketing materials.• Generated sales tools, brochures, posters, and other marketing materials for product list.

Bachelor’S Degree, English, Concentration In Journalism And Nonfiction Writing; Minor In Women'S Studies

Activities and Societies: Residential Advisor for Arts House Residential Program; Freshman Peer Advisor; Staff Writer for 34th Street.

Candidate For Master Of Business Administration - Mba

Certificate, Integrated Marketing Communication

The study of Integrated Marketing Communication (IMC) focuses on presenting a unified message to the target audience. Advertising, public.