Maureen Bernard Email & Phone Number

Alpharetta, Georgia, United States

Greater Atlanta Area

• Oversaw daily operations and served as lead on all client accounts• Supervised teams to ensure all work was delivered on-time, on strategy and executed seamlessly across all channels• Experience in all mediums - broadcast, traditional, digital, website and social• Financials - Handled monthly billings, budgets, revenue forecasts, POs & IOs• Reporting - Compiled analytics for monthly and quarterly digital reports• Research - Oversaw various types to include focus groups… Show more • Oversaw daily operations and served as lead on all client accounts• Supervised teams to ensure all work was delivered on-time, on strategy and executed seamlessly across all channels• Experience in all mediums - broadcast, traditional, digital, website and social• Financials - Handled monthly billings, budgets, revenue forecasts, POs & IOs• Reporting - Compiled analytics for monthly and quarterly digital reports• Research - Oversaw various types to include focus groups, brand awareness, lead tracking, copy testing, animatics• Media - Managed all aspects from development of plan to media placement to trafficking creative• Sponsorships - Estimated media & impressions to determine value • Broadcast Production - Experience ranges from gathering bids to trafficking final spots Show less

• Managed various B2B marketing efforts across multiple divisions to support sales team of five• Developed turnkey, private label marketing program for 40+ partners in insurance industry• Oversaw budgeting, reporting, direct mail and email efforts, microsite builds, leads distribution, trade show events and sales collateral• Developed and executed turnkey, private label program for 40+ partners in insurance industry.

• Developed a lead generation program for AGCO’s Challenger tractor line, which is sold through Caterpillar dealers• Oversaw budgeting, direct mail, telemarketing efforts, microsite build, CRM, leads distribution and directed a 5-state marketing event to coincide with program in year two• CRM program involved drip emails, direct mail, sales calls prior to and after events

• Management of workflow across multiple accounts, handling all facets of marketing in both B2C & B2B arenas – predominantly direct mail, email, database and list procurement• Executed B2B lead generation campaigns that garnered response rates of 10-15%• Clients included handful of utility companies (Cobb EMC locally), SecureWorks, Ricoh andSage Software