Maureen Capobianco Email & Phone Number

Elk Grove Village, Illinois, United States

-Steward 5 Own Brands and create shopper-centric strategies for: TopCare, Tippy Toes, Wide Awake Coffee Co., Culinary Tours and That’s Smart! Brands.-Develop brand marketing, merchandising and promotional strategies. Create and manage social media and digital marketing plans.-Manage the development of messaging and creative that effectively bring the brand strategies to market through campaigns, digital, social media, websites, public relations, and partnerships with internal creative teams and outside agency partners.-Engage and inspire the organization around the promotional marketing strategies to create consistency in bringing the brands to life.-Support cross functional teams to develop plans which include, new product and category launches, seasonal planning, and overall brand awareness.

Elk Grove Village, Illinois, United States

-Steward of assigned brands; supports the brand promise, brand vision, brand positioning, brand architecture, and achieves overall short-term and long-term business goals.-Manage multiple Own Brands in various food and non-edible grocery channel product categories.-Gather and convert marketplace trends and shopper insights into brand strategies.-Support product innovation, new brand, product, and category launches, seasonal planning, and overall brand awareness.-Lead the brand planning and quarterly scorecard reporting for multiple brands.

Schaumburg, Illinois

Brand Manager of Lifefactory and Alfi Brands:-Analyze sales data, POS reports, and marketing performance to generate quarterly business updates-Quarterback efforts across departments and with agency partners to develop business strategies designed to reach company goals (short-term and long-term)-Evaluate competitive landscape and consumer insights to determine marketing and innovation opportunities-Audit Brand’s website and digital retailers regularly to ensure consistent and cohesive brand voice and look across all platforms-Drive public relations efforts and communication of said efforts to ensure an on-going positive brand image-Produce relevant and on-brand marketing campaigns for existing and new products-Develop and curate content to launch updated sales and marketing materials-Ensure all marketing campaigns/materials are executed and on-brand and evaluate the performance of those campaigns-Provide insights throughout the innovation cycle to ensure new consumer products are rooted in growing opportunities and strengthening the business

Greater Chicago Area

-Oversaw the full product life cycle of the new Under Armour soft cooler and water bottle lines from product conception to implementation.-Managed a $1.2MM marketing budget; planned and launched strategic marketing campaigns for over 25 product lines including paid media, print ads, video ads, in-store marketing and email marketing.-Collaborated with Under Armour licensing, product, and marketing teams and third parties to refine designs, negotiate costs and run financial analyses to ensure smooth product launches.

Schaumburg, Illinois

-Performed market research for hard cooler development and marketing; utilized Sportscan database; created pivot tables in Excel to analyze data. -Developed and lead presentation to Under Armour marketing executives; introduced marketing plans, new product ideas and competitive information utilizing 133 slide deck.-Launched new products; developed packaging; submitted designs to licensor for approval; conducted return on investment analysis; generated pricing.

Greater Chicago Area

-Wrote and published over 65 user manuals-Oversaw new product launches from start to finish-Created product specification, new packaging, Care and Use, gathered cost and tariff information, communicated with offshore supplier to develop finished product-Conducted online retail audit for protein shaker bottle - assisted in the research and development as well as testing of product prototypes against competitor products

Gathered market research to source 15+ new ingredient suppliersDeveloped and executed plans to update and modernize corporate websitesImplemented social media for corporate office and its division (Twitter, Facebook)

Worked in Customer Service; processed orders and answered consumers’ questionsRepresented the company at 2 industry conferences and tradeshows Designed the company’s print advertising including Food Defense Policy Brochures

-Proofed package labeling for accuracy-Documented assembly batching procedures-Inputted accounting data entries

Greater Chicago Area

Conducted Chapter meetings; Delegated work to Executive Board Members and DirectorsOversaw Chapter growth of over 75%; Created a positive and productive cultureHosted and executed a Professional Development and Networking Event with 100 attendees

Chicago

Created, organized, planned and supervised 3 events per month featuring company’s energy drinksRecruited potential clients at local businesses throughout the Chicago land areaUpdated social media marketing, including Facebook, Twitter, and Instagram

Greater Chicago Area

Promoted for Alpha Kappa Psi and events hosted by Alpha Kappa PsiDesigned promotion materials for Rush Aided in most successful of over 75 candidates