Maureen Doherty Email & Phone Number

Dallas/Fort Worth Area

Keller

• Launched company with two other principles. Instrumental in identifying and securing new clients. Develop and present strategic recommendations that enhance performance of client marketing initiatives. Oversee vendor.
• Initially hired to manage three media accounts the promoted to agency and account management with increased responsibilities.
• Instrumental in increasing client billing by 25%.
• Ran monthly client meetings to review marketing strategies and their successes or shortcomings.
• Worked with various CRM Software

Farmers Branch Texas

• Held concurrent accountability for traditional and digital media buying for clients while managing client budgets and special projects. Served as point person for and liaison between account services team and vendor.
• Managed 13+ clients to include top 20 markets consistently meeting delivery timelines 100%.
• Served as point person for and liaison between account services team and vendor partners. Provided support for eight account managers and CEO regarding scheduling and requesting work that built company billing to $10M+.
• Oversaw $10K to $1M+ budgets per month and expertly procured additional exposure for clients of $15K to $600K+ per month.
• Coordinated with digital partners in achieving best campaign results and keyword purchases from Google resulting in low ROI.
• Trained and developed team members resulting in shortening time spent per client by 10%.

Dallas Texas

Collaborated with Pepsi, Subaru, Saturn, and Pizza Hut in procuring traditional media spots. Monitored and presented in-depth analysis of under-delivering markets directly to client. Interfaced with vendors, cultivating solid business relations and securing estimates and POs on behalf of clients.

Dallas/Fort Worth Area

• Researched and expertly negotiated media packages for clients such as Hyundai-Kia and O’Reilly’s Auto Parts. Instrumental in imagining and initiating alternative resolutions on behalf of clients.Key Accomplishments:
• Facilitated recuperation of losses for top station in El Paso removed from the buy by coordinating with remaining vendors on promotions resulting in more buzz for client.
• Created and applied system that ensured vendors honored set media schedules for clients.

Dallas/Fort Worth Area

• Delivered exceptional negotiated agreements in procurement of traditional media for top-level clients to include Nissan, JC Penney’s, and Outback Steakhouse. Coordinated with vendor partners in securing best placement.
• Oversaw all management competencies for ten markets with budgets from $20K to $75K per month and successfully securing $3K to $11K+ per month in additional exposure.