Executive Profile:Industry savvy sales and partnership executive with more than 25 years of event production experience, including conventions, tradeshows, membership assemblies, Fortune 500 corporate meetings (in-person, virtual and hybrid). Results oriented, open-minded, creative, collaborative problem solver who creates value for organizations and sponsors.Notable Achievements:● Successfully retained long-term client contracts, through various outsourced contractor changes: Building Owners and Managers Association (BOMA), 30 years; Construction Specifications Institute (CSI), 5 years● Engineered and implemented a new Corporate Partner Program; identified new products with a more profitable margin, created innovative benefit packages, transitioned existing customers to the new program, and generated new leads; completed year one at 157% of goal. ● Consistently exceeded revenue targets: In 5 years, increased client’s non-dues revenue by 333% with 2021 sales exceeding pre-pandemic levels.● In 2020, developed new strategic sales materials, including a new digital sales deck for online meetings with prospects; grew Partnership revenue during the pandemic, with an 84% growth in the number of participating partners and a 40% growth in revenue.● Despite a decline in events in 2020 and 2021, created engagement opportunities for sponsors and association members; initiated and coordinated 420 1-on-1 Zoom meetings between BOMA leaders and Partners between September 2020 – May 2021; developed the strategy and coordinated 320 1-on-1 meetings between CSI senior-level architects and sponsors in September 2021.● Increased efficiency and reporting through the use of technology; collaborate with clients using their tools, including SalesForce, Microsoft Teams and SharePoint.
Listed skills include Management, Project Planning, Event Management, Budgets, and 18 others.