• Developed messaging strategy to communicate Cadillac CTS industry accolades across TV, print and digital creative, specifically for 2009 Super Bowl media buy.• Established process for monthly advertising research program implemented by GM; recommended creative and messaging to be tested and created a report template for monthly results.• Led all aspects of the print campaign for the launch of the Hummer H3T: managed creative development, shoot, schedule, creative rotation, final approvals and release.• Primary liaison between local agencies and GM offices in eight international markets, providing updates on messaging strategy, creative asset availability and development of annual model brochures for HUMMER.

Assistant International Marketing Manager, Tretorn• Top-to-bottom management of Tretorn seasonal print campaigns:produced shoots, negotiated photographer and talent contracts, managed budgets, coordinated with media agency to finalize international media buy, worked closely with creatives to finalize materials, recommended creative rotation and managed trafficking.• Coordinated with Interactive Marketing team to update Tretorn.com, develop email blasts and banner campaigns for seasonal launches.• Led creative development and production of seasonal POP packages, trade show booths, trade catalogs, press kits and other collateral.Assistant International Niche Marketing Manager, PUMA• Led development, production and delivery of marketing materials for launch of Mongolian BBQ, PUMA’s customizable shoe program.