Maureen Haeger Email & Phone Number

Greater Milwaukee

Momentum Marketing Consulting provides marketing consulting and coaching for college students and is tailored to the areas where you need help. The result is a comprehensive plan to create your digital profile and assist you with getting a job or internship. This could be developing a resume or refreshing your current resume, creating a LinkedIn profile, discussing methods to search for a job, and developing strong interviewing skills.As a Marketing leader with over 30 years of experience in marketing, communications, sales, leadership, and strategy, I am passionate about helping the next generation of talent. Having three boys of my own, I enjoy working with college students to help prepare them for their future. Let’s connect and discuss how I can help!

Milwaukee, Wisconsin, United States

I lead all marketing and communication activities as well as several STEM outreach programming. This involves creating and executing all communications and content, including website management, email marketing, social media strategy, blogging, event execution, and more. This role allows me to be strategic yet hands-on while fulfilling the mission of inspiring the next generation of STEM talent.At STEM Forward, we inspire a future-ready STEM (science, technology, engineering & math) workforce. Our programs, events, and outreach activities encourage local youth to pursue STEM careers and provide a pipeline of talent to businesses in southeastern Wisconsin. Our rich history and strong partnerships with STEM employers and educators make us uniquely poised to influence the next generation of critical thinkers and innovators.

Germantown, Wisconsin, United States

(formerly Omni Resources) An active member of the Omni Resources Executive Team contributing to the strategic and tactical success of the business leading up to the acquisition by Saggezza. I started by leading the Marketing Team and then expanded my responsibilities to leading the Sales and Talent Acquisition Teams. Developed and executed Omni’s Marketing Strategy, lead generation, and customer experience while achieving business goals. This included leading the demand generation, marketing operations, market analysis, communications, digital marketing, brand management, website, content strategy, client stories, events, social media, and public relations functions. I also managed the Marketing Team and external vendors. Built and developed a team of 6 highly motivated sales professionals to drive growth and new business with current and new clients selling technology consulting services. Developed and executed the sales strategy to deliver profitable growth and achieve the company’s sales goals while creating a culture of success.  Formed strategic alliances and business partnerships to enable strategic growth. Managed the Talent Acquisition Team to attract and retain top technical consultants to help fulfill the technology consulting demand.

Greater Milwaukee Area

 Hired, trained, coached, and led a team of marketing professionals. Implemented Agile Marketing. Developed and presented the strategic marketing plan to a variety of audiences; investors, board of directors, prospects, clients, and employees.  Executed the strategic marketing plan in collaboration with other departments and outside firms. Selected and managed the relationship with several vendors, including a public relations firm and a marketing branding firm.  Led the planning and execution of seven trade show events included hosting a client panel at the National Association of Healthcare Recruiters (NAHCR). Implemented process improvement for event planning and management.

Greater Milwaukee Area

 Developed and executed the Marketing and Communications Team strategy and provided day to day direction and management of the Global Business Partners North American team.  Continuously improved our department’s processes to be more efficient and deliver best in class communications and enablement for the Business Partners (80k+) and the IBM Client Representatives (400+) that supported the partners.  Determined key performance indicators and implemented tracking of monthly metrics to ensure we reached our team goals and objectives. Created and executed communication plans for major channel initiatives and program announcements for our Business Partners to ensure successful adoption and execution. Coached six individual team members in the US and India to enable their professional growth and reach their full potential. Liaison to the Channel Sales and Solution Business Units, including creating enablement, digital marketing, and social media strategy, and leading the Channel Sales Advisory Council. Managed and created executive communications, presentations, and 1:1 social media coaching for executives.

Greater Milwaukee Area

 Created and delivered effective communications and sales enablement to drive growth in the channel, driving IBM's key strategic solution areas, including Cloud Computing, Analytics, Commerce, Mobile, Social, and Security.

Greater Milwaukee Area

 Project manager for all major launches to ensure channel readiness for a successful launch. This task included developing relevant communication and enablement for our Business Partners to increase IBM’s market share within each partner’s firm.

Greater Milwaukee Area

 Marketed all of IBM's solutions and services to competitive clients in the United States, securing new accounts in white space territories.  Developed a thorough understanding of the market and defined the overall strategy for the market segment, including developing and executing multi-touch campaigns, channel involvement, and sales enablement. Guided market positioning, messaging, value propositions, and differentiation into the marketing programs to break into competitive accounts.  Collaborated with the inside sales team to nurture the leads generated from these campaigns.

Greater Milwaukee Area

 Provided sales enablement, market intelligence, and account planning to increase sales in Enterprise and Midmarket accounts.  Created, designed, and executed a variety of creative client events featuring a variety of topics and industry thought leadership to generate new opportunity identification and progress open leads.

Greater Milwaukee Area

 Recruited and trained technical system engineers to sell, design, plan, install, and problem solve networked solutions from a variety of manufacturers. Provided strong leadership and coaching to the entire team. Developed the department and grew staff from 5 to 26 and increased staff training and certifications to keep up with increased sales demand. Expanded new service and support product offerings while increasing profitability. Increased customer satisfaction by 63% and coordinated problem resolutions.

 Marketed computer hardware, software, support services and maintenance to IBM Computer Resellers, System Integrators and Distributors in WI and MN. Responsible for generating over $40 million in revenue. Developed marketing plans for each account and secured the appropriate resources to accomplish revenue objectives. Increased revenue by 23% while improving customer satisfaction. Earned a variety of sales awards, including being named 100% Club President representing the top 1% of sales individuals at IBM. Appointed the WI Team Lead to help drive cohesiveness and collaboration amongst the group.