Iris He Email & Phone Number

Beijing, Cn

Beijing, China

Startup in XR fieldXR product toB & toCtoB product lead in education and museum applicationtoC product lead in UGC of virtual social app (Possible World)

Beijing, China

Kwai global (MAU 100m+)Product lead in comment ecosystem(phase 10-100), video consumption optimization

Beijing, China

Join Kwai and Snack app (market in Brazil, India, Pakistan, Indonesia)Product lead in comment ecosystem(phase 1-10) , music, content strategy

Beijing

Planning, designing and developing platform products of the education app:1. User-motivation product design: designed the product of point reward mall to motivate users’ behaviors2. Exercise product design: researched and designed the app features of the product, with 3 playing methods of intelligent exercise, weekly exercise and topic exercise, to satisfy users’ demands of exercising study in fragmented time3. Product life cycle management: followed up and managed the whole product life cycle through research, design, development, product on line, by cooperating with the different teams

Beijing

Recommendation system for trending news:1. Product planning of trending news feed: planed the 10-million-DAU trending news product of UC News in India and Indonesia, in terms of 3 languages of Indian, English and Indonesian. By analyzing the Indian and Indonesian users’ demands, provided the improvement advises about trending news product, and helped the process optimization in algorithm and operation, finally to enhance user’s experience in timeliness, personalization and richness of trending news. 2. Helping algorithm development of trending news: helped algorithm expert develop the prediction model of trending news to optimize news’ timeliness. Collected signal data for model training, and started evaluation strategies to help model optimization.3. Trending data building and analysis: built the whole data system process of hot data analysis and evaluation with core evaluation index in hot source crawling, model recall and news consumption, in order to change the situation of index data loss of evaluating hot-news recommendation results.4. Helping trending news operation: collaborated with local editors in Indian and Indonesia to compile the trending news standards in different hot levels, providing the content understanding of editors as signals for machine learning to enhance machine’s ability of content recognition.

Greater New York City Area

1. Researched and collected data for digital marketing development in email marketing, sales promotion and new product market creation; analyzed and reported the consumer insights, real-time market supply and industry trends by utilizing automated Excel skills to significantly save the time of team’s decision and strategy making 2. Conducted social media listening to industry manufacturers and competitors in social media marketing project through collecting, analyzing and comparing qualitative and quantitative data; compiled popular contents according to Google Analytics for increase of brand visibility; modified and enriched website information and design for optimization and to build a B2B industry community3. Segmented users to analyze their behaviors on site and channels to site for web optimization, SEO and multiple marketing campaigns4. Managed selling products information at Amazon seller center for E-commerce and SEO; created reports of inventory and pricing to definitely assure the data match among different systems

Greater New York City Area

1. Designed and optimized E-Commerce website of B2C for web content development and online promotion; cataloged product assortment for excellent on-site search; set product tags/keywords to improve relevance search of SEO 2. Liaised among different teams of designers, photographers and artisans for inventory list creation and image shooting 3. Managed social media accounts and developed social media strategies for brand planning; maintained official website content by employing mix of media with HTML text format

Greater New York City Area

1. Developed social media strategies for the special campaign and Podcast marketing strategies; executed them online2. Searched keywords to create contents in social media (Facebook, Twitter, LinkedIn, Google+) and blog; managed those accounts in popularity and trafficking tactics; analyzed landing pages to optimize user experience 3. Data analysis and campaign reporting for social media and blog to enhance SEO through Google Analytics

Chongqing, China

1. Developed new customers and maintained distribution channel; coordinated with other departments to complete client service2. Arranged department sales data; cooperated with manager to complete data reduction and analysis; contributed marketing strategy suggestion3. Visited current customers and collected their requirements and recommendations for market analysis; awarded by Director of Sales

Master Of Business Administration (Mba), Marketing

Activities and Societies: MBA/MS Marketing AssociationCourses: Research for Marketing Decisions Strategic Decisions for Online Marketing.

Bachelor Of Management, Tourism Management, Business English

Activities and Societies: STUDENT UNION OF SISU1. Wrote event planning; staged students competitions; coordinated members, time and sites.