Maureen J. Murphy Email and Phone Number
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Proven success building transformative marketing communication strategies that elevate brands, drive engagement, and enable sustainable growth for global insurance and financial services organizations. A trusted partner to creative teams and agencies alike who leads complex initiatives and establishes vision and priorities to ensure program success. Offers expertise building and scaling high-performing marketing organizations, improving processes, and optimizing performance while fostering relationships with key stakeholders to implement change.Areas of ExpertiseStrategy, Planning & Execution | B2B & B2C | Brand Management | Integrated & Digital Marketing | SEM/SEO | Social Media | Creative Strategy | Client Relationships | Broker & Agent Relationships | Sales Engagement | Commercial & Personal Insurance | Analytics & Insights | Lead Generation | Customer Acquisition & Retention | New Product & GTM Planning | Media | Cross-Functional Collaboration | Team Development & Mentoring
Arrowhead Programs
View- Website:
- libertymutualgroup.com
- Employees:
- 10
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Vp, Brand And Client Experience, Arrowhead Programs, A Brown And Brown CompanyArrowhead ProgramsBoston, Ma, Us
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Marketing Director Strategy, Innovation, And Sales EnablementLiberty Mutual Insurance Mar 2021 - PresentBoston, Ma, UsEnables growth by developing and implementing marketing strategies and plans for two key business units for commercial insurance ($7B). -
Head Of Segment Marketing For Midsized And Large Accounts, Commercial InsuranceLiberty Mutual Insurance Jan 2019 - Mar 2021Boston, Ma, UsDrove marketing efforts targeting Fortune 500 and mid-size businesses through strategies and plans that differentiated the brand and enabled specific product, industry, and segment growth goals.
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Director Of Marketing, Community Management, Social Care, & Customer Insights For Personal InsuranceLiberty Mutual Insurance Sep 2015 - Jan 2019Boston, Ma, UsLed Liberty’s social media team, which was accountable for flagging and addressing in-bound query and complaints to improve customer experience and mitigate brand damage.
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Vice President, Digital Marketing - Consumer CardBank Of America Jan 2014 - Sep 2015Charlotte, Nc, UsManaged the Affiliate and Aggregator Marketing Program ($53M budget) for credit cards. Developed the integrated marketing strategy including creative development of display ads, emails, and web content that increased sales within a highly competitive marketplace. Used analytics to optimize the program and negotiated new partnership deals. · Increased sales by 45% for the affiliate channel in one year, resulting in $13M additional budget.· Introduced email and retargeting campaigns and shopping/deal sites to channel. Redesigned display ads based on analytics to drive additional sales.· Credited by digital agency, Digitas, for improving the creative strategic development process. -
Account Director On The Bank Of America AccountDigitas Jun 2011 - Jan 2014Boston, Massachusetts, UsSmall Business, Consumer Card and Affinity lanes of businessDirected the Account Management Team for Small Business, Credit Card, and Affinity lines of business (LOBs). Designed and developed brand and direct response display ads and landing pages for LOBs to build awareness and drive sales. Led cross-capability teams, including Creative, Technology, UX, and Strategy and Analysis, to create deliverables that met or exceeded client measurable objectives. Used experience in testing and analytical skills to drive decisions that yielded positive results. Managed team to consistently deliver projects on brand, on strategy, and within time and budget parameters.· Oversaw and managed the most complex and high-profile projects for three lines of business.· Secured repeat and new business, including doubling the Small Business account in 2012. -
Digital Marketing And CrmCity Sports Oct 2010 - Jun 2011Eatontown, Nj, UsOversaw digital marketing efforts in support of digital and retail channels including acquisition, retention, and reactivation. Developed and executed integrated marketing plan to beat goals. Managed Digital Marketing team. · Exceeded projected email demand for the holiday season by 50%, SEM demand by 37% and beat ROI goals. -
Digital Marketing And E-CommerceElizabeth Arden Sep 2008 - Oct 2010Miramar, 2400 Sw 145 Avenue, UsDeveloped and executed strategic digital marketing plans to drive customer acquisition and retention, as well as brand awareness. Identified and analyzed new marketing opportunities by reviewing KPIs, market trends and the competition. Segmented customer list of ~2M for targeted communications to drive sales.· Achieved 50% demand growth from FY08 to FY09 and 25% from FY09 to FY10 for website.· Introduced and optimized profitable retargeting and behavioral targeting display ad campaigns.· Launched and built the Affiliate Marketing Program to be 20% of demand in five months.· Improved demand from SEM program by 50% through ongoing testing and recommended strategic optimizations to achieve Return on Ad Spend goal with intense brand competition. -
Graduate Student, M.S. In Integrated MarketingNew York University Sep 2006 - Jun 2008New York, Ny, Us
Maureen J. Murphy Skills
Maureen J. Murphy Education Details
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New York UniversityIntegrated Marketing -
College Of The Holy CrossPolitical Science
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Kingswood Oxford School
Frequently Asked Questions about Maureen J. Murphy
What company does Maureen J. Murphy work for?
Maureen J. Murphy works for Arrowhead Programs
What is Maureen J. Murphy's role at the current company?
Maureen J. Murphy's current role is VP, Brand and Client Experience, Arrowhead Programs, a Brown and Brown company.
What is Maureen J. Murphy's email address?
Maureen J. Murphy's email address is ma****@****ual.com
What is Maureen J. Murphy's direct phone number?
Maureen J. Murphy's direct phone number is +121277*****
What schools did Maureen J. Murphy attend?
Maureen J. Murphy attended New York University, College Of The Holy Cross, Kingswood Oxford School.
What skills is Maureen J. Murphy known for?
Maureen J. Murphy has skills like Digital Marketing, Integrated Marketing, Email Marketing, Online Marketing, Digital Strategy, Marketing Strategy, E Commerce, Marketing, Online Advertising, Sem, Direct Marketing, Strategy.
Who are Maureen J. Murphy's colleagues?
Maureen J. Murphy's colleagues are Tyran Basil, Cpcu, Neven Recchia, Charles Walter, Kelli Horvat, Connie Nechuta, Krista Bigelow, Carolina Seballos Tirado.
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