Maureen J. Murphy Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Enables growth by developing and implementing marketing strategies and plans for two key business units for commercial insurance ($7B).

Boston, Ma, Us

Drove marketing efforts targeting Fortune 500 and mid-size businesses through strategies and plans that differentiated the brand and enabled specific product, industry, and segment growth goals.

Boston, Ma, Us

Led Liberty’s social media team, which was accountable for flagging and addressing in-bound query and complaints to improve customer experience and mitigate brand damage.

Charlotte, Nc, Us

Managed the Affiliate and Aggregator Marketing Program ($53M budget) for credit cards. Developed the integrated marketing strategy including creative development of display ads, emails, and web content that increased sales within a highly competitive marketplace. Used analytics to optimize the program and negotiated new partnership deals. · Increased sales by 45% for the affiliate channel in one year, resulting in $13M additional budget.· Introduced email and retargeting campaigns and shopping/deal sites to channel. Redesigned display ads based on analytics to drive additional sales.· Credited by digital agency, Digitas, for improving the creative strategic development process.

Boston, Massachusetts, Us

Small Business, Consumer Card and Affinity lanes of businessDirected the Account Management Team for Small Business, Credit Card, and Affinity lines of business (LOBs). Designed and developed brand and direct response display ads and landing pages for LOBs to build awareness and drive sales. Led cross-capability teams, including Creative, Technology, UX, and Strategy and Analysis, to create deliverables that met or exceeded client measurable objectives. Used experience in testing and analytical skills to drive decisions that yielded positive results. Managed team to consistently deliver projects on brand, on strategy, and within time and budget parameters.· Oversaw and managed the most complex and high-profile projects for three lines of business.· Secured repeat and new business, including doubling the Small Business account in 2012.

Eatontown, Nj, Us

Oversaw digital marketing efforts in support of digital and retail channels including acquisition, retention, and reactivation. Developed and executed integrated marketing plan to beat goals. Managed Digital Marketing team. · Exceeded projected email demand for the holiday season by 50%, SEM demand by 37% and beat ROI goals.

Miramar, 2400 Sw 145 Avenue, Us

Developed and executed strategic digital marketing plans to drive customer acquisition and retention, as well as brand awareness. Identified and analyzed new marketing opportunities by reviewing KPIs, market trends and the competition. Segmented customer list of ~2M for targeted communications to drive sales.· Achieved 50% demand growth from FY08 to FY09 and 25% from FY09 to FY10 for website.· Introduced and optimized profitable retargeting and behavioral targeting display ad campaigns.· Launched and built the Affiliate Marketing Program to be 20% of demand in five months.· Improved demand from SEM program by 50% through ongoing testing and recommended strategic optimizations to achieve Return on Ad Spend goal with intense brand competition.

New York, Ny, Us

Ms, Integrated Marketing

Ba, Political Science

Education record