- Maintained 100% response rate for service communication, ranking higher than 57% sitters within service area- Provided prompt & efficient communication, maintaining client response time under 10 minutes, ranking higher than 70% sitters within service area- New client booking rate higher than 85% of sitters within service area- Consistently earned positive customer reviews and maintained 5-star rating by providing excellent care and customer service before, during and after booking- Established repeat clients within first two weeks offering personalized pet care services to the Nashville Metro Area

D.R. Horton, Inc., America’s Builder, has been the largest homebuilder by volume in the United States since 2002 and has closed over 1,000,000 homes in its 45-year history. D.R. Horton, Inc. has operations in 113 markets in 33 states across the United States and is engaged in the construction and sale of high-quality homes through its diverse product portfolio with sales prices generally ranging from $200,000 to over $1,000,000. The publicly traded company also constructs and sells both single-family and multi-family rental properties. D.R. Horton also provides mortgage financing, title services and insurance agency services for its homebuyers and its the majority owner of Forestar Group, Inc. a publicly traded national residential lot development company. Director of Marketing, Colorado Division- Led the Marketing team from hiring and on-boarding to performance management and supported Sales Enablement for a team of 30+ Field Agents - Collaborated with Sales Leadership on go-to-market strategy for the successful launch of six new communities by leveraging existing customer database and activating prospect outreach to increase lead generation and market awareness

North Region Marketing ManagerTeam Management- Cultivated a unified team culture and collaborative environment among 40+ Sales & Marketing leaders across 14 states in the Mountain, Midwest and Mid-Atlantic Regions with 8-week onsite on-boarding and training, transitioned to continuous virtual collaboration and quarterly in-person visits- Mentored and coached division interns, on-boarded junior-level team members, educated and trained Sales and Marketing operators on best practicesGrowth Marketing- Owned the strategy and implementation of email marketing to launch lead generation campaigns for new community openings and increased prospect list by 600% YoY- Built a digital marketing case study and playbook for Field Marketers and led one-on-one training calls to support strategy execution - Produced and hosted an educational B2B webinar with DHI Mortgage financial services to increase virtual engagement with real estate brokersProject Management- Opened 50+ Sales Centers in 12 months across 14 states to implement cost-effective standardized model for retail merchandising and led weekly update calls for Leadership, Construction/Operations, Purchasing, Sales and Marketing teams - Led complete brand conversion and website content migration projects for 4 newly-acquired markets in partnership with the National office; transitioned all markets within 6 months and advised teams on community and brand management - Launched a new operating market by opening 11 retail centers in 18 weeks, provided training and sales enablement support to 15 Sales Consultants and activated B2B/B2C outreach and community building, resulting in 150% YOY increase in sales revenueThought Leadership- Hosted annual Sales and Marketing Summit for division operators, leadership teams to present annual performance reporting and recommendations (including SEO/SEM/SMM) and provide insight for digital marketing best practices

Corporate Social Media Team LeadTeam Management- Led a team of Corporate Social Media Specialists, mentored and supervised five Corporate Digital Marketing interns, on-boarded junior-level team members, educated and trained regional and division-level marketing partners on best practicesSocial Media Growth Marketing- Designed and implemented social media strategies and paid social campaigns for 55 accounts, national and local markets, with the goal of improving ROI and CPA - Increased DRH Corporate social account engagement by 79% and overall account growth by 94% in nine months- Increased organic reach on DRH brand Instagram account by 122% in one yearProject Management- Marketing Project Manager for a National quarterly sales event to communicate updates, rollouts, bug fixes and milestone deadlines to over 50 division sales and marketing teams- Increased lead generation for aforementioned sales event by 147% year over year - Account director for organic and paid social efforts at the division level by providing end-of-campaign reporting and optimization tactics for subsequent social campaignsThought Leadership- Led consulting calls with regional and division marketing teams to initiate individualized digital marketing growth plans and activate paid social initiatives with the goal of increasing visibility, driving traffic and generating leads- Traveled to division field offices and regional marketing meetings with Corporate Marketing leadership to present annual performance reporting and recommendations (including SEO/SEM/SMM) Training and Development- Designed instructional materials for new hire marketing on-boarding- Conducted Corporate training sessions for field marketing teamsBudgeting- Reduced annual department software spend by implementing an innovative and cost-effective social media management tool to serve five business entities- Managed social media advertising campaign budgets to maximize ROI

Digital Marketing Strategist - Led conversations with internal and external key stakeholders to optimize digital marketing strategy (including SEO/SEM/SMM) based on weekly, monthly, quarterly and annual reporting and campaign performance - Implemented digital acquisition strategy with third-party vendors to generate leads for onsite home builder sales teams - Built and managed the prospect database for email marketing efforts, averaging 150 leads per month- Maintained builder relations for single-family residential communities and provide marketing support and collateral for builder retail locations- Created and implemented the social media strategy for multifamily marketing efforts to drive website traffic and generate leads for luxury apartment communities and increase brand awareness and maintain positive sentiment for single-family residential communities- Internal project manager for website redesigns (corporate and two community sites) and the adoption and implementation of CRM system- Assisted with Realtor Relations efforts to promote communities and served as the Social Media/PR Chairperson for the Collin County Women's Council of Realtors- Coordinated community participation in partnership with Wylie ISD for the Grand Opening of George W. Bush Elementary School

- Lead SEO copywriter for on-page copy, blog posts and social media content, including social media ghostwriting for executives across multiple industries (Real Estate/New Construction, Financial, Medical, Technology, Telecommunications)- Optimized and edited site content for a team of five SEO copywriters- Designed and implemented social media strategy and paid social initiatives with the goal of increasing engagement, page growth and registrations- Launched evergreen video content series to increase organic reach by 120% YOY

- Advanced from publishing one to two stories weekly as a Contributing Editor to 60-80 articles monthly as a Freelance Writer- Collaborated with the Managing Editor to pitch and research story ideas for long-form lifestyle articles targeted toward creative millennial women- Contributed posts that increased site reach by over 300% month-over-month

- Managed and implemented the social media marketing strategy for Komen Dallas’ channels to increase reach by 125 percent during the weeks leading up to Race Day- Coordinated community outreach efforts for a team of 20 volunteers to distribute promotional materials to 300 business locations across Dallas County- Assisted with pre-event planning and onsite support at the 2014 Komen Dallas Race for the Cure at NorthPark Center, which received the largest attendance in affiliate history at 97,000 participants- Earned 2014 Presidential Service, Silver Status Award for Healthy Futures

- Mentored first-year teachers and served as Team Lead- A/B tested differentiated instruction to assess and support stakeholder needs- Developed OKRs and KPIs to monitor performance and student growth - Cross-functional instructional design with humanities and social sciences - Led project management efforts for the Class of 2014 Senior Prom- Coached the UIL Spelling and Vocabulary Team to compete at the 2013 State Tournament and earn the 2014 Team Silver Medal- Coached the UIL Poetry and Prose Interpretation Team to compete at the 2013 and 2014 Regional Tournament