Responsible for delivering the M-PESA Apps in the Ethiopia market. Responsible for the product backlog for the development team working on the scaled agile framework (SAFe) model. Managed new feature development roadmaps, from planning to implementation.

Communicated the product vision to the tech team and maximized the value of each sprint and release. Managed new feature development roadmaps, from planning to implementation.

1. Ideate and developing organic marketing and digital strategies to promote the company internally and externally.2. Overseeing marketing campaigns and tracking effectiveness of marketing campaigns3. Designing and optimizing display media campaigns aligned with business goals in coordination with design and analytics.4. Developing, managing, and retaining relationships with existing and new clients and partners.

1. Establishing product growth and engagement KPIs and goals 2. Develop and implement a go-to-market plan, working with all departments to execute. Evangelize the product to all internal & external stakeholders3. Participate in product roadmap creation, evangelism and execution4. Interface with customers, sales, development and all internal stake holders, including executive level, to obtain insights, create alignment, and communicate product strategy5. Analyze the market to discover competitive positioning, market trends, tech innovations and potential partner relationships and document and communicate those learnings throughout the organization6. Serve as a product positioning expert assisting marketing with press briefing

1. Manage project budgets of over $1M+ for projects that will enable the bank meets its objectives for cost savings, efficiency, and innovation. 2. Responsible for the department’s project plans, budget, and schedule. 3. Anticipates operational/technical needs and develops plans to ensure system/users’ needs are met. Able to present proposals to obtain funding for resources, alternative staffing and execution plans to manage costs, and, if funding is granted, engage qualified contractors in both business and IT domains4. Leverage the bank’s formal project management methodology to ensure that all approved projects follow standardized procedures including project requirements, feasibility analysis, cost/resource management, scheduling, project performance management and reporting5. Monitor progress to identified plans and milestones, including financial budgets for expense and/or capital dollars6. Identify and document project risks, issues and completed milestones7. Produce status reporting and presents to various program/project constituents8. Facilitate completion of project milestones and resolution of key issues

1. Business Operations and Service Delivery: Oversight for Service Delivery at Branch level, ensuring an effective Customer Relationship Management system. To achieve this, I interacted individually with customers to respond to service requirements, address queries on the various products and services; and advise customers accordingly.2. Improved Business Performance: Instrumental in deepening relationships for existing Branch customers; Ensuring effective coordination of service-related issues/initiatives between branch and other stakeholders. 3. Led Product and Service Delivery training efforts.4. Implementing and tracking Operational Risk metrics and Key Service Performance Indicators

1. Developing and implementing the integrated segment marketing strategy including the Digital Media strategy to launch the business agenda, identifying specific enablers and tracking program performance.2. Effective tracking and allocating regional marketing expenditure based on requirements of the strategic business agenda, Driving efficiency and cost-effective promotions through timely measurement.3. Measuring all marketing campaigns against agreed objectives and ROI4. Implementing marketing strategies through business analytics and management discipline to deliver the product revenue, ensuring tracking via business metrics and KPIs.

1. Responsible for ensuring compliance with the brand guidelines for all bank branches.2. Tracking and documenting performance of all executed marketing campaigns. 3. Responsible for tracking and reporting marketing expenditure against budget and proposing adjustments to counter budget variances.