Managing all aspects of an e-commerce business(thaavu.com) including:- Website development and maintenance using Shopify platform- Digital marketing strategy and execution through Meta Ads- Project management using ClickUp for business operations- Content creation and brand development- Customer service and order fulfillment- Analytics and performance tracking- Inventory management and supplier communications

Led the development and execution of multi-market digital strategies across Kenya, Uganda, and Tanzania.Brands managed: Smirnoff, Baileys, WhiteCap, Black & White whisky, Tusker Cider, Pilsner, GilbeysInnovations: Rockshore KE, Smirnoff Ice Pineapple Punch & Smirnoff Freestyler

Led a high-performing remote team across 5 African markets, driving operational excellence and digital content strategy.Key Achievements:- Developed and implemented a comprehensive remote writing training program, enhancing team performance and cross-market collaboration- Adapted global guidelines to create localized content strategies, improving market relevance and operational efficiency- Streamlined remote content creation and distribution processes, improving team productivity and content quality- Managed and coordinated virtual meetings and remote collaboration tools, ensuring seamless communication and project execution- Successfully navigated remote work challenges during the COVID-19 pandemic, maintaining productivity and team cohesionThis role strengthened my expertise in:- Remote Team Leadership- Cross-Cultural Management- Process Optimization- Training & Development- Change Management

Led content strategy and management for BuyRentKenya's blog and social media platforms - Kenya's leading real estate marketplace.Key Achievements:- Drove 123% growth in blog sessions and 125% increase in new users through strategic content initiatives and SEO optimization- Implemented SEO strategies that grew Google My Business Profile views from 0 to 91,000 within 5 months- Executed social media strategy resulting in 214% increase in engagement and 21% growth in follower base within 18 months- Successfully managed crisis recovery of hacked Instagram account (27K followers), restoring full functionality within two weeks- Created and managed weekly SEO-optimized blog content on WordPress platform- Developed PR content and managed media relations to enhance brand visibilityAreas of Impact:- Content Strategy & Management- Blog Management- Social Media Growth- SEO Optimization- Crisis Management- Digital Marketing

Developed comprehensive company profile and content strategy for Vantage Management- Led complete content overhaul for CRDD Kenya's website (crdd-kenya.org), improving site structure and messaging- Created and executed targeted social media strategies for diverse clients

1. Assisted in the development and execution of marketing campaigns, contributing to a 15%increase in brand awareness.2. Managed communication channels and created content for internal and externalstakeholders.3. Supported event planning and execution, enhancing overall project outcomes.4. Conducted market research, providing actionable insights that informed campaignstrategies and improved outreach effectiveness.