• Served as the lead marketing consultant and strategist to a range of academic and administrative constituents providing marketing solutions suited to their goals and the college’s mission and brand.• Developed integrated marketing plans encompassing content development (editorial, video, photography), digital, web, social and print.• Orchestrated the execution of those integrated marketing plans across the entire Office of Marketing team ensuring partner satisfaction with results and on time delivery.• Served as the campus brand expert to ensure all projects adhere to the College’s brand standards.• Entrusted by the AVP of Marketing to develop the Emerson College integrated media plan to drive awareness for the new brand.• Developed and executed enrollment marketing strategies for graduate degree and certificate programs including all print and digital efforts.• Provided leadership in assessment and exploration of industry trends to identify new ways to present the College across a diversity of platforms.  • Maintain year-to-year reporting metrics for the Office of Marketing.

As the Marketing Manager responsible for graduate degree programs, executive education and graduate certificate programs, I have a varied and rewarding role consisting of marketing project management, media planning and strategy development. I am charged with developing, managing, and coordinating integrated marketing plans for all my programs, projects to build awareness, generate inquiries, and engage prospective and admitted working professional graduate students, domestic and international. Programmatic, paid social, SEO, SEM, and content generation (in all forms) all come under my scope of responsibility.

-Led a 6 person marketing team responsible for partner demand generation, social media, messaging, marketing automation, recruitment and 1:1 marketing account management across all partner types and all geographies with a primary focus on the education sector serving Jenzabar and Ellucian to name a few. -Drove global marketing initiatives contributing to a 70% increase in revenue from the channel focusing on pipeline development for key partners and delivering customized marketing plans to top partners. -Implemented partner marketing automation platform, driving lead generation for our partners and thus differentiating Lexmark (Perceptive) for partner enablement and growth. -Collaborated closely with global channel sales and operations to drive strategies for recruitment and partner enablement.-Responsible for Microsoft Alliance marketing, developing and executing on the global strategy to recruit, enable and drive demand through the Microsoft partner ecosystem. -Improved the global partner experience and participation at Inspire, the Perceptive user conference.

Post-acquisition by Perceptive Software, led the education marketing team to integrate smoothly into the new global organization.Realigned the content, demand generation and social media strategy to incorporate the acquired technologies and customers. Spearheaded the education business plan to grow to $25M in annual revenue focused on customer retention, expansion and new logo growth with key messaging and integrated demand generation strategies all focused on pipeline growth. Served as the thought leader for the education vertical. -Motivated a newly integrated education marketing team to rethink content and demand strategies Revitalized the education go to market strategy to reflect the expanded and more complex technology platform

Tapped for a newly-created position; charged with building a best-practice marketing infrastructure to drive top-line revenue growth, market penetration and brand awareness for a mid-stage, high-growth start-up. As member of the leadership team, formulated, communicated and executed the company’s marketing strategy, including branding, segmentation, messaging, promotion, demand generation, social media and website optimization for all channels. Managed all marketing from A to Z including launching the company's first ever user conference and all content creation and introduced marketing automation and integrated demand generation campaigns to great success.Additionally, as a high functioning crisis manager, Nolij tapped me to turn around underperforming areas outside Marketing. Having successfully restored stability and profitability to three distinct departments, Professional Services, Client Success and Sales Operations, Nolij enjoyed excellent client references and retention; 70% billability in their Services group and software sales growth of over 500%. Maureen introduced marketing automation to Nolij and engineered alignment between their sales and marketing teams.

• Consulted with colleges and higher education finance companies on integrated marketing and communication strategies to drive market share• Managed higher education accounts including Nolij Corporation who subsequently hired me as their first Executive Director of Marketing. • Conducted primary research on the needs, perceptions and attitudes of the financial aid process among parents of high school students

*Developed tactical marketing plan in 90 days encompassing product management, public relations, and marketing communications with a newly formed marketing team.*Initiated corporate messaging aligning strategy with corporate communications.*Spearheaded the objective counseling strategy and product line, including the integration of preferred lenders such as MEFA and RISLA

Grew with Academic Management Services from a 5 person shop and their first sales representative to a 500+ employees culminating in their SVP of Marketing & Corporate Communications, a journey that spanned 23 years; built sales and marketing acumen in B2B and B2C managing comprehensive sales, marketing, direct mail and customer service teams. AMS was the leading provider of tuition payment plans, loans and counseling services for colleges and universities and their students nationwide. Acquired by Sallie Mae in 2004.Career Highlights• Grew the pre-eminent tuition payment plan to sustained market leadership and $20M in revenues• Reinforced AMS’ image in the marketplace through high profile PR and corporate communications• Secured national media coverage in NY Times, USA Today, US News and World Report, CBS, Newsweek among others and served as sole media spokesperson for AMS.• Strategized the B2B and B2C direct and interactive marketing plans and operations for all product lines: payment plans, federal loans, alternative loans and counseling.• Lead the rebranding campaign resulting in successful adoption and a sustained spike in payment plan enrollments.• Grew new consolidation loan business to $100m a year through effective direct marketing strategies including the launch of aboutique website, consolidateandsave.com and an outbound call center.• Created an affordability methodology for parents of high school students enabling assessment of affordability concurrentwith college search process.• Managed 175 marketing, sales and customer service personnel dedicated to excellence in service• Directed the business design and implementation of first to market web technologiesRolesVice President, Marketing and Corporate Communication • 1995-2002Vice President, Sales • 1991-1995Sales Director • 1989-1991Sales Manager • 1985-1989Sales Representative • 1980-1985

Wheaton College is an exceptional liberal arts college with a supremely talented and accessible faculty, inspiring students who want to lead interesting, worthwhile lives and resources that let these people shine.• Hired after serving as full year Admission intern during junior and senior years of college.• Proudly represented my alma mater in several geographic regions recruiting students• Performed traditional recruiting duties: interviewing, evaluating candidacy for admission,public speaking and promoting the salient benefits of a Wheaton education.• Planned and organized the college’s first accepted student visiting day.