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Entrepreneurial sales, marketing, business leader. Skilled in solution/channel/market development. Innovative competitive go-to-market strategist. Proven driver of incremental opportunities & revenues in new & existing markets - both direct and through strategic alliances.Extensive experience in cloud, mission critical business applications, Big Data, IoT, market analysis & research, marketing strategy & execution, differentiated competitive strategy. AWS and GCP Sales Certified.Proven success building businesses through direct sales, sales management, alliance management, marketing leadership, business development. Excellent team-building, collaboration, presentation, written/oral communication, management skills.Industry expertise: Aerospace, Automotive, Contract Electronics, Telco, CPG, Distribution, Financial Services, Healthcare, Manufacturing, Retail, Semiconductor, Travel, UtilitiesCurrently Global Partner Ecosystem Lead for Modern Workplace at Avanade, Maureen manages relationships and growth with key partners in our strategic solution areas. Previously: VP Customer Alliances, Microsoft, at Swim.ai - a Big Data Analytics startup doing innovative and very exciting things with ingesting, computing and analyzing massive amounts of data in sub-second time, where it is being emitted; Senior Director, Business Development at Nortal, LLC, focusing on advanced cloud strategies; Client Solution Partner at Metia, Compete Marketing execution lead for Microsoft's Cloud and Enterprise Business, creating/communicating disruptive competitive strategies & resources to help sellers drive share & revenue gains in the cloud & key competitive workloads. Maureen joined Microsoft after 15 years in tech, during which she owned an ERP VAR; started up ERP, CRM, & supply chain practices for a global SI, led them to top 3 position in channel. Top seller: ERP, Supply Chain, PMO, CPM,CRM, Middleware, Portals/Collaboration, custom integration, development, & IT strategy to Fortune 1000 & upper mid-market clients. Deep experience in: Cloud Platforms/Services; BI/Big Data/Analytics; IoT; Competitive Strategy; Go to Market Creation/Execution; Audience Marketing; Channel & Ecosystem Strategy/Execution; Alliance Management; ERP, CRM, CPM, IoT, and the Industry solutions listed above.Patent filed for Digital Insights Platform (based on Azure and Microsoft Business Intelligence technologies). Supported design & development of Microsoft partner competencies and marketplace.
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Global Partner Ecosystem Lead - Modern WorkplaceAvanade Jan 2022 - PresentSeattle, Washington, Us
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Emeritus Board MemberProject Access Northwest Dec 2016 - PresentSeattle, Wa, UsProject Access Northwest is a non-profit 501(c)3 formed in 2006 to improve access to specialty health care for low-income and uninsured patients. It matches volunteer specialty care providers and hospital partners with carefully pre-screened patients in need of care. Originally started in King County (Washington state), it has since expanded its service area to include Kitsap and Snohomish counties. Project Access Northwest also now offers dental service in King and Snohomish counties.I'm honored to join the Board, supporting the great work Project Access does, with a particular focus on Development. -
Board MemberPacific Musicworks Sep 2016 - PresentI'm honored to join the board of Pacific MusicWorks, whose mission is to provide the Pacific Northwest with music and theater presentations worthy of the world stage. PMW works to bring internationally renowned artists into collaboration with leading musicians from the Northwest, and to foster creative dialogue among artists from a broad array of fields and cultures. The heart of its repertoire is 17th- and 18th-century vocal music, but performances range from the Renaissance to innovative contemporary works and from chamber music to fully staged operas. Pacific MusicWorks also supports music education and enrichment through its work with local schools, elementary through University levels. Continuing its strong commitment to education and research, Pacific MusicWorks, now an institute in residence at the University of Washington School of Music, has initiated an ongoing program of innovative professional opera productions within the academic setting.
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Vp Customer Alliances, MicrosoftSwim.Ai Dec 2019 - Jan 2022Campbell, California, UsSwim's Continuum platform provides continuous intelligence – analysis, insights and alerts in sub-second time - for Edge, Streaming and any other data. Swim Continuum lets you ingest, classify, reduce and compute key KPI's and analytics on streaming data, as well as data from any source, to gain and visualize insights in milliseconds - eliminating latency, reducing compute, network and storage costs, and solving the immediate time to insight challenge even the largest enterprises haven't been able to solve till now. Build Apps - not Infrastructure!Swim Continuum features prebuilt integration with Microsoft Azure, Power BI, Event Hub, Power Automate and more. Swim lets you build distributed, stateful insights applications that are also aware of the contextual and geospatial factors that impact key business decisions. -
Senior Director, Business DevelopmentNortal Us Jan 2019 - Dec 2019Tallinn, Estonia, Ee -
Client Solution PartnerMetia May 2017 - Dec 2018London, GbMetia Group is a global performance marketing agency with offices in London, Seattle, Austin and Singapore. We employ highly skilled digital and marketing professionals, each an expert in a particular area or specialisation.Using the optimal mix of digital channels and platforms, we create and operate marketing programs which help our B2B and tech clients to engage their customer audiences most effectively worldwide. -
Business Development ExecutiveWest Monroe Partners Sep 2015 - Oct 2016Chicago, Illinois, UsMaureen led strategic business development for West Monroe Partners, a progressive business and technology consulting firm that partners with dynamic organizations to reimagine, build, and operate their businesses at peak performance. Our team of more than 750 professionals is made up of an uncommon blend of business consultants and deep technologists. This unique combination of expertise enables us to design, develop, implement, and run strategic business and technology solutions that yield a dramatic commercial impact on our clients’ profitability and performance.In partnership with an exceptional team in our Seattle office, Maureen brought deep business, industry and technology expertise to bear to help customers solve problems, gain business advantage and grow through strategic technology investments. -
Manager Cloud Solution Provider Hsp Recruiting - Bridge PartnersMicrosoft May 2015 - Aug 2015Redmond, Washington, UsLed the creation and optimization of Microsoft's FY16 Cloud Solution Provider program team's recruiting strategy, plan, processes, and communications for Hosting Service Providers (HSP's). Led execution of the plan. Drove major improvements in processes, program artifacts, communications, and reporting. Responsible for cross group alignment and optimization. The outcomes have been significant acceleration in both strategic partner recruiting and measurable program results/revenues. -
Director Competitive Marketing | Cloud And EnterpriseMicrosoft Feb 2013 - Dec 2014Redmond, Washington, UsDirector Compete Marketing execution for Microsoft Cloud and Enterprise business.Director Partner Strategy and Compete Programs, focused on driving share and revenue gains for cloud, Application Platform, BI, Big Data through innovative through partner go-to-market strategies and programs.Business Manager - Developer Platform & Tools MarketingDirector of Global Developer Research - revolutionized Microsoft's approach to developer research, delivering new and more timely insights, and more actionable dataDirector, Connected Systems Division - responsible for global launch planning and strategy for BizTalk Server and related next generation products for MidMarket, for the alliance between BizTalk and Microsoft Dynamics, and specific key global partner alliances
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Director Partner Compete Strategy | Cloud And Enterprise | SmspMicrosoft Jul 2011 - Feb 2013Redmond, Washington, UsAs the Cloud and Enterprise and Dynamics CRM compete strategy lead for SMSP's partner team, I created competitive marketing materials, and executed campaigns and go-to-market strategies for Microsoft partners and the Microsoft field who engaged with partners and customers. I created/ managed an innovative web-based knowledge center that helped partners and Microsoft tele-sellers successfully initiate and manage customer conversations/sales engagements on Microsoft's server and cloud based solutions. I also created and managed competitive sales enablement sites for Microsoft Gold and Silver Certified partners.
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Director Global Developer ResearchMicrosoft Aug 2008 - Jun 2011Redmond, Washington, UsCompletely redesigned global developer research at Microsoft to deliver more relevant & actionable insights/data. Simultaneously improved stakeholder communications/satisfaction, saved the company $2.3M annually. As part of this effort, invented/built a Digital Insights Platform, to augment developer research and provide in depth, real time developer intelligence for all markets, combining traditional structured, unstructured, social and big data. Applicable across multiple industries. Microsoft defensive patent filed for this work..
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Director Marketing Connected Systems Division | Director Strategic Global Partner AllianceMicrosoft Aug 2006 - Aug 2008Redmond, Washington, UsAs marketing lead for BizTalk Server and RFID, helped design and execute global launch,"Real World SOA", of BizTalk Server 2008. Designed/built innovative "voice of the customer" website that drove C level engagement, incremental pipeline, and increased revenues. Nominated for Microsoft Marketing Excellence Award for launch and website. Led the "Better Together" alliance between Microsoft Server and Tools business and Microsoft Dynamics. Managed global partner alliance for GSX, a strategic global partner for Microsoft Server and Tools. Won the first ever Start-IT Gold Power of Partnership Award for this alliance leadership.
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Senior Manager Product MarketingMicrosoft Nov 2004 - Jul 2006Redmond, Washington, UsAs World Wide Partner Group (WWPG) strategy and alliance lead for Microsoft Business Solutions, designed and built partner competencies, programs, and an innovative partner vertical solution program and marketplace (foundation for Microsoft PinPoint). WWPG alliance and liaison manager for top Microsoft Business Solutions partners. Designed/built global validation program for Microsoft partner vertical solutions. Personally rolled out to Microsoft field globally.
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Manager, Business Development | Strategic AccountsInterlink Group, Llc 2003 - 2004DkInterlink acquired eQuarius, and I continued to drive company growth into new and more strategic customer engagements and vendor alliances, helping Interlink achieve record revenues and lighthouse wins. -
Senior Account ExecutiveEquarius 2002 - 2003Helped Equarius grow to the next level by introducing them to a series of strategic, new accounts, and up-leveling their engagements to trusted advisor status in existing and new accounts. Consulted on/sold IT Strategy, CRM, Middleware, industry and custom solutions. Worked with our world class consultants to envision, create and deliver solutions that allowed our customers to realize maximum value from their technology investments and enjoy the resulting business advantages.
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Vp Of MarketingSe Technologies, Inc. 1997 - 2003 -
MultipleS E-Technologies, Inc. 1997 - 2003I joined SE Technologies to start and help develop ERP, Supply Chain, CRM and Portfolio Management resale practices. We grew to be consistently one of the top channel sales performers in all of the practices. In support of our ERP business, I helped shape the development of industry solutions for Aerospace & Defense, Automotive, Consumer Packaged Goods, Contract Electronics, and Semiconductor. Working with Product Development leads, sales and presales teams in North America, and our development arm in Bangalore, I helped ensure the finished products met industry requirements, and customer needs.I supported our success in direct sales, sales and presales management, and the development of an indirect channel for our industry solutions.Once the solutions were established, I took on sales enablement and marketing to drive growth.
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OwnerSource Data, Inc. 1989 - 1997Source Data was a full service ERP, shop floor, logistics and supply chain VAR. We helped hundreds of mid-sized manufacturers and distributors automate and optimize their production and distribution, and were very early proponents of real time shop floor data collection, pull manufacturing and what is now called IoT. We built that solution for a local Boeing sub-contractor in 1989, using real time data from Mitatoya shop floor machinery to optimize part specifications and shop floor processes.
Maureen Hughes Skills
Maureen Hughes Education Details
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The University Of British ColumbiaMedieval English -
University Of TorontoEnglish
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Gdhs
Frequently Asked Questions about Maureen Hughes
What company does Maureen Hughes work for?
Maureen Hughes works for Avanade
What is Maureen Hughes's role at the current company?
Maureen Hughes's current role is Global Partner Ecosystem Lead - Modern Workplace.
What is Maureen Hughes's email address?
Maureen Hughes's email address is ma****@****oft.com
What schools did Maureen Hughes attend?
Maureen Hughes attended The University Of British Columbia, University Of Toronto, Gdhs.
What skills is Maureen Hughes known for?
Maureen Hughes has skills like Cloud Computing, Go To Market Strategy, Strategy, Enterprise Software, Business Intelligence, Cross Functional Team Leadership, Leadership, Program Management, Business Development, Saas, Professional Services, Business Strategy.
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