Maureen Ryan Email & Phone Number

Washington, Dc, Us

Led multifaceted external and internal strategic communications to increase brand awareness and reputation for The Chronicle, positioning as preeminent national source of news and information about higher education. Established strategic communications function after role was vacant for 5 years and managed all outbound and inbound media and public relations activities. Evaluated impact of communications efforts on brand, audiences and revenue.Developed pitches for newsworthy topics, subject matter experts, editorial initiatives, exclusive datasets and special newsroom reports to national, regional, trade and local media. Interviews and coverage appeared in CNN, CBS, PBS, NPR, Voice of America, New York Times, Washington Post, USA Today, LA Times, Teen Vogue, The Atlantic, The Guardian, The New Yorker, Forbes, Axios, Politico and Fox Business. Tracked earned media coverage and provided metrics reports to executive team and Chronicle staff. Publicity value of earned media exceeded $95M in 2023 and $216M in 2024. Media trained and prepared SMEs and reporters for >100 media interviews with briefings and mock interviews and provided follow-up feedback, ensuring branding and messaging were consistent. Increased engagement and camaraderie among employees by posting timely high-profile media interviews, news, awards and reporting on employee Slack channels and regularly sharing colleagues’ activities and accomplishments.Pursued and developed collaborative reporting partnership opportunities with national media and relevant nonprofit organizations including NPR, Pew Charitable Trusts and ProPublica, amplifying Chronicle’s reach and visibility. Promoted Chronicle’s support of excellence in journalism, including Diversity in Media Scholarship, Society of Professional Journalists’ Corbin Gwaltney Award and student journalism internships, fostering next generation of journalists and bringing more diverse voices into industry.

Reston, Virginia, Us

Led strategic outreach planning and conducted multimedia pitching, crisis communications, paid media, media training and issues management for NIH’s National Institute on Alcohol Abuse and Alcoholism (NIAAA), National Heart, Lung and Blood Institute (NHLBI) and Christiana Care Health System. Represented clients at health conference exhibits, events and professional trade shows.Promoted NIAAA director as thought leader, securing interviews on NBC, ABC, WTOP Radio, Spectrum News, U.S. News & World Report, Chronicle of Higher Education, Newsweek, Washington Post, Yahoo.com, MSN.com, CNN, Scripps Television, NPR and Fox affiliates.Garnered extensive earned media coverage for NIAAA Alcohol Treatment Navigator launch and seasonal outreach, with stories in the New York Times, Washington Post, LA Times, AP, NPR, ABC News, SiriusXM, Voice of America and national broadcast, print and online outlets.Directed NIAAA digital seasonal and event outreach and managed Cision, Critical Mention and Muck Rack platforms. Averaged >$12M per year in earned media. Media impressions in 2021 exceeded 4.2B.Directed production of infographics and marketing materials and wrote copy for scripts, ads and events.Received perfect 5.0 team score from NIAAA in Contractor Performance Assessment Reporting System (CPARS).Received ICF’s highest performer excellence award in project management training.

Baltimore, Md, Us

Developed Catholic Charities’ communications strategy, multi-channel marketing and advertising campaigns for 80 programs at >200 locations across Maryland. Managed and reinforced agency’s brand identity as leading provider of innovative social services. Led team of media relations, digital strategy, social media, graphic design and marketing staff and oversaw $970K department budget. Provided strategic communications counsel to executive director and leadership including event scripts, speeches, talking points, statements and crisis management and media training, ensuring consistent messaging and adherence to brand guidelines. Directed production of agency videos, annual reports, press releases, print and electronic newsletters, brochures, digital marketing and website redesign, driving increased engagement across various platforms.Developed agency’s 2018-20 strategic communications plan with senior leadership team, building stronger brand voice and helping align internal and external perceptions of organization.

Washington, Dc, Us

Managed media relations for McDonough School of Business, including strategic pitching of news stories, promoting faculty and student research and generating coverage of events. Supervised graphic designers, contributing writers and photographers to produce high-quality print, digital and social media materials. Wrote media briefings, talking points, speeches, press releases and website articles that increased visibility for McDonough and generated positive media coverage. Planned, executed and photographed special events and fostered stronger relationships with key stakeholders. Managed production of publications in McDonough School’s marketing and communications department and created production schedules for internal clients and external vendors, ensuring final product’s quality aligned with school’s brand standards. Wrote and edited copy for alumni magazine, fostering a positive image to attract prospective students, donors and other stakeholders.

Washington, D.C., Us

Managed day-to-day operations of GWU’s Media and Public Affairs Building and Jack Morton Auditorium, a multimedia broadcast facility. Oversaw revenue generation, marketing, social media, strategic planning, PR, financial management, client services and technical operations. Managed flash studio and operated camera for national and local TV interviews of faculty and staff and served as associate producer for JMA events.Recruited and managed team of 25 including technical managers, A / V specialists, event planners, student managers, caterers and contractors for >165 events annually. Established venue’s first operational protocols and procedures, increasing operational efficiency and reducing expenses 15% while maintaining high level of client satisfaction and repeat rentals.Directed $700K venue renovation and technical upgrade transformation, enhancing amenities and elevating the guest experience.Developed marketing materials and established social media presence, increasing venue rentals.Exceeded FY 2009-10 annual revenue goal 60% and exceeded FY 2010-11 annual revenue goal 2 months into fiscal year.

M.S., Applied Behavioral Counseling

B.S., Communications Media

A.A., Liberal Arts