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Proven track record of solving business challenges and delivering marketing success across omnichannel environments. Curiosity drives me. Why do customers (HCPs, patients, caregivers) believe what they believe? How can we match unmet needs with brand solutions? A motivating leader who creates a team culture of respect and defined responsibilities, so we can achieve a shared vision. Ability to navigate challenging multi-stakeholder environments. Experience in multiple therapeutic areas including oncology, cardiovascular, metabolic syndrome, and infectious diseases.Experience leading teams across a range of business opportunities, including: New Product Launches | Complex Brand Portfolios| New Indications | Late Stage Brands | Global Brands |Low and High Investment BrandsStrategic approach to team problem solving via: A Common Vision| Insight Generation | Strategic Planning | Branding |Tactical Planning | Resource Allocation | Media Planning | Project Management | Creative Development |Measurement & Reporting |Analytics and Optimization
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Svp, Management SupervisorBgb Group Dec 2017 - Sep 2018Greater New York City AreaAccount Lead for Bristol-Myers Squibb OPDIVO (oncology) Pan Tumor (US/WW), and SCCHN (US/WW) tumor teams. +$9 million revenue and 8 person account team. • Leading development of US Pan Tumor and SCCHN Strategic and Annual Brand Plans• Led development of WW SCCHN Strategic Plan• Drove OPDVIO Franchise Communication Strategy (8 tumors and 14 indications) includingo HCP promotional campaign o Brand unification (dosing, tumor icons, MOA)o Congresses: BMS oncology including OPDIVO, Sprycel, Empliciti and Unbranded. Largest booth at ASCO, the leading oncology congress• Oversaw development of WW Guidance Documents for OPDVIO franchise Messaging and Brand Guidelines• Oversight of OPDIVO OPDP Subpart E Pan Tumor material execution
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Group Account DirectorKlick Apr 2016 - Sep 2017New Jersey - TorontoAccount Lead for Merck-Pfizer HCP US & ex-US diabetes launch. AstraZeneca Respiratory Portfolio Account Lead (5 brands) including Provider and Patient audiences . Secured new client in infectious disease market, without a pitch, due to successful previous launch relationship. Led development of successful disease awareness campaign and call-to-action.• Developed, shaped and led 20+ person agency team for client’s HCP US & Global diabetes launch• Led 2 year diabetes’ launch plan development including core campaign, messaging and disruptive tactics for both US and global markets. Plans were approved by senior management• Due to positive former client engagements, brought in 3 new business opportunities within 4 months of joining Klick. • Turned around pre-exisiting agency-client issue (March, 2016), to appointment on Client’s Preferred Agency list (July, 2016) by developing new team culture and process changes • Championed development of disease awareness antibiotic campaign and secured senior management approval (antibioticriseup.com) -
Vp, Group Account DirectorPublicis (Razorfish Health/Rosetta) 2012 - Apr 2016Hamilton, New JerseyAccount lead across AOR, digital, HCP, Patient and Payor brand assignments. Bristol-Myers Squibb account lead across 3 therapeutic areas (Hepatitis C, HIV, and Pain/Inflammation) and 5 brands. Directing 8 direct reports for annual business plans and client management. Key participant in agency new business pitches.• Successfully led 3 launch teams in 3 years with award winning creative and beating brand goals• Led teams to execute over 40 deliverables per launch including creative campaign development, websites, banners, non-personal promotion, interactive visual aids, journal ads, payor materials, and REMS programs. • Expanded agency billings at key accounts via successful initial assignments, and earning client trust. • Turned around 2 accounts via deeper brand knowledge, improved client relations, aligning team with clear goals, roles and process, and creating culture of partnership. • Reinvigorated 50 year old pain/inflammation brand by engaging client to invest in new contemporary, awareness building creative campaign. -
Independent Healthcare ConsultantSvoboda Marketing Consulting 2008 - 2012Lawrenceville, NjHealthcare marketing and communications consultant specializing in brand positioning, digital marketing and advertising with Fortune 100 and mid-size clients.• Led strategy and messaging development for FDA Advisory Committee hearings in ophthalmology and osteoarthritis. Contract was renewed.• Drove web portal integration across 4 independent medical device companies.• Worked in partnership with client, digital and search engine optimization agencies and Johnson & Johnson Global Web Services to define and implement digital marketing strategies. Project received client award and consulting contract was renewed.
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Marketing DirectorBristol-Myers Squibb 2001 - 2008Marketing leader with proven success in growing both large (Plavix #3 brand worldwide) and small (Tequin) brands in US and Global roles. Marketing expertise from early development through end of lifecycle:* Lead creation of "Rapid Response" defense plan for Plavx vs Prasugrel with over 70 international stakeholders - 2007 President's Award* Co-developed company's first global obesity strategy (pre-clinical-Phase II)* Developed global launch plans and forecasts for new products, new indications and line extensions in cardiovascular (Plavix) and antibiotic (Tequin/garenoxacin) therapeutic areas* Led development of $30million direct-to-consumer (DTC) launch plan for blockbuster cardiovascular drug -
Marketing ManagerBristol-Myers Squibb Consumer Medicines 1993 - 2000Renewed growth for BAN - company's 2nd largest brand after 4 year decline. Developed innovative new products for analgestic,skin care, deodorant and OTC diabetes brands. Managed P&Ls and met or exceeded financial objectives. Developed worldwide standardized advertising development process. Key contributor for company's new product strategy leveraging company's assets/equity which was implemented
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Product Director & Assist Product DirectorJohnson & Johnson 1989 - 1992Ft Washington, PaManaged Tylenol and PediaCare cough/cold portfolio with sales of $60MM. Grew brands +15% due to innovative new products and advertising. Key contributor to Imodium A-D's Year II Rx-to-OTC switch marketing plans.
Maureen Svoboda Skills
Maureen Svoboda Education Details
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Master Of Business Administration (M.B.A.) -
Bachelor’S Degree
Frequently Asked Questions about Maureen Svoboda
What is Maureen Svoboda's role at the current company?
Maureen Svoboda's current role is Director, Digital & Media Excellence Janssen - Johnson & Johnson.
What is Maureen Svoboda's email address?
Maureen Svoboda's email address is ma****@****tta.com
What is Maureen Svoboda's direct phone number?
Maureen Svoboda's direct phone number is (312) 568*****
What schools did Maureen Svoboda attend?
Maureen Svoboda attended Cornell University - Johnson Graduate School Of Management, College Of The Holy Cross.
What skills is Maureen Svoboda known for?
Maureen Svoboda has skills like Strategy, Digital Marketing, Marketing, Team Leadership, Client Services, Public Speaking, Strategic Planning.
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