Maureen Tang Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Oversaw an integrated media team of multiple functionalities, including, strategy development, media planning, digital and influencer marketing.- Led the media team to develop and execute innovative media strategies.- Mentored the team to maximize individuals' growth.

Toronto, Ontario, Canada

- Led multiple, large account teams for various clients/brands- Accountable for the day-to-day management of the accounts and all aspects of the finished products- Responsible for the development and management of the account teams ensuring quality projects that are on-time and with budget

Toronto, Ontario, Canada

MEDIA MANAGEMENT:- Created effective, inclusive and integrated media campaigns from the initial planning stages through execution; lead monthly or quarterly reporting, including optimization, post-buy and other performance analysis- Spearheaded the research and implementation of new media strategies- Developed and maintained media vendor relationships; negotiate and secure competitive deals with vendors- Mentored the media team to maximize individuals' growth, and harness the strengths and opportunities of each team memberACCOUNT LEADERSHIP & MANAGEMENT:- Supervised and managed team of Account Managers and Campaign Managers for assigned accounts- Determined client campaign requirements by utilizing product or service knowledge, marketing research, media capabilities and audience characteristics- Maintained and grew senior level client relationships- Managed multi-disciplinary team ensuring client campaigns being executed in effective and efficient manner- Participated in new account pitches and projects

Toronto, Ontario, Canada

- Oversaw the Foundation’s fundraising events, campaigns and programs- Identified and foster positive relationship with prospective donors and sponsors- Grew major gifts program including identification, cultivation and solicitation of major donors- Directed and oversaw the Capital Campaigns and other major fundraising initiatives

Toronto, Canada Area

AVcommunications is a multicultural advertising agency in Canada.RESPONSIBILITIES:- Recommended communication strategies to clients of global and prestigious national brands to target ethnic audience and achieve business goals- Acted as project lead to execute marketing projects to the highest standards- Supervised the work and performance of all media planning and buying activities for accounts and work closely with media planners and partners on the execution of media plans- Guided advertising production by coordinating marketing research, copy writing and creative development

Toronto, Canada Area

Maple Diversity Communications is an ethnic ad agency in Canada.RESPONSIBILITIES:- Provided multicultural marketing strategies to clients, helping them launch various campaigns to communicate with the target audience in the ethnic markets- Led marketing campaigns involving various communication channels, e.g. digital and social media, POS, activation and traditional media etc.- Managed campaign administration including budget allocation, schedule planning, resources allocation, communications with internal and external stakeholders

Toronto, Canada Area

Dyversity Communications is a multicultural advertising agency in Canada.RESPONSIBILITIES:- Recommended and executed marketing strategies for the clients to raise brand awareness and achieve business goals through various channels, - Managed projects in efficient manner and ensured smooth project execution- Collaborated with different departmental teams to execute market campaigns

Vaughan, Ontario

Media Classified Corporation is a nationwide publisher of varying magazines for rentals, resales homes, auto, employment and health care.RESPONSIBILITIES:- Generated print and online advertising revenue for one of the magazines – 4Rent.ca- Served existing clients and built mutual business relationship- Prospected new business through cold-calling, emailing and networking

Toronto, Canada Area

Carefirst is a charitable organization providing a wide spectrum of health care and social services to seniors in GTA and surrounding areasRESPONSIBILITIES:- Developed business partnership for both the rental business and the expansion of services- Raised fund for an $18 million capital project of building a new service centre - Strategized and executed various marketing campaigns to strengthen the corporate image

Toronto, Canada Area

Azure is a publisher of two architectural and interior designs magazines, namely Azure and DesignlinesRESPONSIBILITIES:- Responsible for generating advertising revenue by providing professional marketing solutions to clients- Grew existing accounts to increase the advertising revenue and development new revenue stream

Toronto, Canada Area

Ming Pao is a national Chinese publisher of newspapers, magazines, websites and mobile apps RESPONSIBILITIES:- Oversaw both advertising and marketing departments with a total of 25 staff members- Grew both print and online advertising revenue by developing effective sales strategies- Strategized creative multi-media marketing plans and collaborated with internal teams for execution- Acted as the face of the company to network with business and community partners

Toronto, Canada Area

Fairchild Radio is a national multicultural radio station broadcasts in over 20 different languagesRESPONSIBILITIES:- Oversaw the sales and marketing department with a total of 11 staff members- Responsible for growing advertising revenue by developing and executing sales strategies- Worked with different department on revenue-generating sales and marketing initiatives- Managed budgets and resources for sales or marketing projects

Toronto, Canada Area

Ming Pao is a national Chinese publisher of newspapers, magazines, websites and mobile apps RESPONSIBILITIES:- Managed major advertising accounts- Provided professional sales and customer services to enhance business growth

Toronto, Canada Area

Pollara is a national market research company with operations in Toronto and Vancouver RESPONSIBILITIES:- Programmed SPSS (statistical package) syntax to produce survey reports- Provided statistical analysis and advice on data findings

Toronto, Canada Area

Ming Pao is a national Chinese publisher of newspapers, magazines, websites and mobile apps RESPONSIBILITIES:- Generated significant revenue by providing classified advertising solutions to customers

Toronto, Canada Area

Fairchild Radio is a national multicultural radio station broadcasts in over 20 different languagesRESPONSIBILITIES:- Managed sales contracts and administered specialized system to produce commercial logs, plus sales reports

Executive Mba

Honors Bachelor Of Science, Major In Applied Statistics, Minor In Applied Mathematics And Actuarial Science