Maureen Callahan Email & Phone Number

Beaverton, Or, Us

Beaverton, Or, Us

Beaverton, Or, Us

Recognized as subject matter expert, providing strategic vision for Nike membership’s lifecycle marketing program. Spearhead a global cross-functional team with the goal to reward member loyalty and increase retention.

Irvine, California, Us

Accomplished all significant challenges associated with successful execution of lifecycle programs for Alaska Airlines Mileage Plan and Amazon Marketing Services.

Irvine, California, Us

Seattle, Wa, Us

Sticks is an investigative strategy company that works across all silos of business. Built to operate like a creative department but with a strategic output. Sticks harnesses a community of over 300 business thinkers from a wide array of backgrounds, drawing from a larger diversity of perspective than most standard consultancies. Sticks sells creativity as a service offering the brains and experiences to deal with business situations where playbook solutions don't yet exist.The result is more imagination than most consultancies, broader commercial savvy than most agencies, and much better questions than most research companies.

ADIDAS WOMEN + SWIFT AGENCY, pdxHired to run a large-scale digital ethnographic research study on female athletes to inform the global digital strategy for Adidas Women. SAXX UNDERWEAR + GRAY AREA LLC, pdxIn order to reimagine the packaging design system for SAXX Underwear, shop-alongs and interviews were conducted in key markets to understand how Active Men engage with and are influenced by visual packaging in retail. UNDER ARMOUR + TETHER INC., seaSupporting research and innovation thinking for UA Training in addition to conducting competitive research and providing strategic direction for the product launches of various UA sponsored athletes.MICROSOFT + TETHER INC., seaConducting primary, secondary and competitive research for a Diversity and Inclusion recruiting campaign. Producing strategic internal business recommendations, and campaign-specific creative direction. T-MOBILE + PUBLICIS, seaIn-house strategist, helping to build strategic process and acting as consumer voice on T-Mobile's business/creative challenges.NIKE BRAND INNOVATION + LHK, pdxDelivered macro insights on the future of customization and micro strategic innovation framework for several Nike sports categories.NESTLE + SWIFT AGENCY, pdxAssisting teams across Swift in positioning strategy, brand storytelling, research and insights for Nestle client.NIKE, LA WestDesigning and conducting insight research on the Orange County athlete to guide strategy for Nike LA West, led to a duplicate study on the San Franciscan Athlete. NIKE, YA DigitalInsight generation based on focus groups, and deck storytelling to aid the Young Adult digital team's planning year.SWIFT AGENCY, pdxConducting internal leadership and employee interviews to gain insight into how best to fine-tune positioning for Swift moving forward after winning small-agency of the year award and reporting more than 50% year-over-year growth.

Stockholm, Stockholm County, Se

Student learning the craft of data analytics, data-driven business development, design and storytelling in the Digital Data Strategist program.Clients: World Wildlife Fund, Spotify, Expressen.se, Hugo Boss

Denver, Co, Us

Blending art and science by conducting, managing and analyzing consumer research in a way that brings creative, insightful and consumer-centric thinking to the process of building brand, strategy, campaigns, communications and messaging.Clients: Whole Foods Market, Deckers (Ugg, Teva, Sanuk), Jackson Hole Tourism, Odell Brewing Company, SmartyPants Vitamins, International Delight, Silk, Scandinavian Designs, UGG Australia, Man Therapy, Denver Zoo, University of Colorado Hospital, Albert Bartlett Potatoes, Charter Media, Tri-State Energy co-op, Mental Health Center of Denver, and The Colorado Lottery

Denver, Co, Us

Assists in developing actionable consumer insights by collaborating with the Senior Account Planner in preparation of recommendations, marketing strategies and actions for the client. Reviewing, analyzing, and synthesizing consumer research as well as monitoring and interpreting cultural and social trends.

Denver, Co, Us

Combining research and strategic thinking to bring the consumer into the advertising process. Working closely with all the departments at Cactus to develop rock solid insights and integrated advertising campaigns for a variety of state, national and international clients.

Graduate Certificate, Digital Data Strategy

Bsba, Business And Marketing

Spanish