Maurice Cusack Email & Phone Number

County Dublin, Ireland

- Responsible for developing and implementing effective marketing plans for Musgrave Wholesale Partners franchises (Daybreak, Mace (Northern Ireland), Chipmongers) and Musgrave MarketPlace Northern Ireland. - Leading team to deliver all marketing activity, including trade and consumer marketing, digital, direct mail, PR and market research.- Responsible for brand development, including brand visual identity and interior design, as well as supporting product development. - Developed and launched the fast food takeaway brand Chipmongers in 2017, which has grown to 11 outlets. The brand won a silver ICAD award for Identity & Branding.- Developed and launched a new brand identity, store design and sub-brands for hero product offers for the Daybreak convenience store chain and currently supporting roll out of this identity across the chain. Pilot new identity Daybreak store was a finalist in the NACS International Convenience Store of the Year award 2018.

Responsible for driving sales and leading the development of our B2B e-commerce platform, Musgrave MarketPlace digital marketing and leading the generation of customer research and predictive analytics insights. Key focus areas included:- Leading cross functional team to achieve strong growth in e-commerce sales. - Agreeing and driving delivery of the online development plan to improve user experience and grow webshop sales.- Delivering the online sales / customer recruitment plan.- Driving improvements in webshop content. - Developing and implementing the Musgrave MarketPlace digital marketing plan (incl. email, social media, content marketing, digital advertising).- Developing and implementing the data analytics and customer research plans.

Msc In Digital Marketing, Hons

Msc By Research (Management & Marketing), Marketing / Consumer Research

Bachelor’S Degree, Marketing/Marketing Management, General