Maurice Kadio Email and Phone Number

• In charge of identifying and valuing new business opportunities.• Development of new services in line with market trends and adapted to customers' needs• Leading meetings with communities and customers• Managing Communication tools and Marketing Collaterals development.• Production of reports with suitable recommendations for Sales and Operations Departments.

• Analyzed the Solar Energy category, customers behaviors and root causes of market performance including barriers ant triggers, in order to provide constructive recommendations.• Developed and implemented the country Brand activity plan.• Led Competitive Intelligence with weekly reports and recommendations to the Board.• Managed innovation deployment in- country.• Monitored the Marketing Budget to ensure expenditure alignment to allocations.

• Defined and executing OGE Marketing plan to achieve Marketing objectives in-country including coordination of field teams and collaboration sharing with other departments.• Developed new channels and contributing to New products development to support sales growth.• Monitored Budget expenditure and ensuring efficient use of budget.• Conducted market research for Customer insights and Competitive Intelligence. Taking adequate actions where appropriate.• Implemented Market Activations and Supervised Third party Agencies’ activities on defining the messages, collaterals, campaigns and promotions for Ivorian market.

• Translated market knowledge and insights into strategy tying in with the activity growth and achievement of the company’s annual target.• In charge of Fleet and Delivery management,• Built Customer Portfolio development plans and leading execution of activities including customized offerings.• Developed strong relationships with Customers at commercial level.

• Participated in the development and implementation of Trade marketing and Customer Marketing Plans in line with Unilever brands’ objectives _( 18 Brands). • Involved in Annual Business Plan presentation and Negotiation with Customers. • Assisted Unilever Clients for the achievement of agreed annual targets.• Trained and Led the Sales Force and Merchandisers in field work for achieving the targets as set in the Customer Development Plan. • Responsible for the implementation of Innovations and execution of yearly plans for each Unilever brands in the trade with the aim of achieving the Company’s annual targets.• Relationship Management with Key Distributors and Wholesalers.• Monitored sales and executed corrective actions to ensure sales growth.• Managed Budget dedicated to each activity.• Coordinated Market Activation Agencies, POS Materials Ordering and dispatching.• Led Market intelligence and monitored the evolution of market shares for each Unilever Brands. Shared information within the Customer Development Department with Monthly reports to Board Members.Year 2015 to 2016 results: - Launched Innovations on four (4) Unilever Brands in the market Lux, OMO, Vaseline and Calvé. - Sales Volume growth of 6.3%. Annual Sales Target achieved at 118%.

• In charge of innovations and renovations for each of the brands in the category Laundry Powders, including planning, performance monitoring in each country.• Market intelligence and implementation of plans for Laundry Powders brands OMO and SUNLIGHT. • Responsible for budget management and monitoring of the category annual P & L. • Responsible for assessment of market shares with monthly reports to the Board Members.Year 2014 results: Positive results in Laundry Powders category for the first time since 2010. With volume growth of 4.9% and an increase in Turnover + 3.3%.

• In charge of brands development and innovations in Skin Cleansing Category.• Supervised marketing plan implementation in the markets and results tracking.• Managed Skin Cleansing Brands launch plans implementation _ Monitoring and evaluation.• Monitored communication plans execution and market researches.• Executed trade activities for Skin Cleansing brands and developed Customer relationship.Year 2013 results: Unilever 2nd Global Prize at Worldwide Contest. For the results obtained with the activities around the brand LIFEBUOY in Cote d’Ivoire. With congratulations for great actions from small budget.

• Negotiated commercial agreements with Groceries.• Advised on appropriate storage and sales conditions.• Resolved Customer complaints by investigating issues and making recommendations.

• Set up activity plan including analysis of Return on Investment.• Recruited, trained and developed motivation plan for Sales Forces.• Developed and implemented annual Marketing and Communication plans.• Data treatment and analysing for a better understanding of markets.• Managed Customer relationship and implemented appropriate marketing actions. • Coordinated activities with the Global Marketing Team in Barcelona for the development and management of the Brands portfolio.

• Conducted Market Researches and Surveys in the context of new products launch.• Developed tools to monitor markets situation and follow up JUMBO brands’ situation in each West Africa and Central Africa country.• Supervised Market Research firms’ activities (AC Nielsen, Synovate, Ciblage Senegal , Omedia ) and coordinated communication agencies works.• Delivery of monthly reports on markets situation and key indicators for JUMBO brands.

• Contributed to the development and launch of new products (Jumbo Shrimp, Jumbo Chicken , Jumbo Kaani ) .• Coordinated Consumer Promotion activities for JUMBO products in West Africa.• In Charge of the procurement of Promo materials and managed Communication materials stocks with delivery in countries.• Monitored market researches in the context of new products development – fortified products with vitamins (Jumbo vitamin A).• Conducted Market Research for the diversification of JUMBO Product range in Africa (Tomato Paste, Chilli Paste, JUMBO Aroma).• Coordinated TV Show based on the concept of cooking competition: media brief, Film making supervision, communication monitoring, media tracking.

• Sales of Internet access solutions and VoIP telephony services.• In charge of corporate customers relationship.• Developed Sales Forces’ performance through setting organized and a rigorous work methods.

• In charge of Customer Service and After Sales Services • Realization of Online surveys