Creative Director/Broadcast Producer/Writer : AdvertisingOpportunity is a window out of which only a few people can see clearly but for those of us who can; the view is priceless. The value of the opportunity to articulate the African American narrative in media is not lost on Maurice Kitchen. Maurice was a passionate playwright who, like Alice in her wacky wonderland, found his way into the fascinating world of advertising, but unlike Alice, he never looked for a way out.As Creative Director, Maurice Kitchen leads the creative vision, ideation, strategy and execution for LAGRANT COMMUNICATIONS. With over 20 years of advertising and marketing experience, Maurice combines his talent and expertise to translate the African American experience to the benefit of both client and community.Throughout his career, Maurice has helmed numerous award-winning ad campaigns.Including five national first-place Silver Microphone commendations. Past clients include CalTrans, Metro-Link, AQMD (Air Quality Management District), Metropolitan Water District and Southern California Edison. For six years, he was the exclusive broadcast producer for the California Lottery's African American market creative executions. He served as the Creative Director for "Covered California’s" African American outreach,, as well as lead copywriter and creative for print and radio for Hyundai USA’s African American initiative. In urgent response to the COVID-19 pandemic, Maurice was tapped to lead the creative team for the Statewide rollout on all things COVID related to targeting the AA community. The client in this endeavor was The Sierra Health Foundation, dedicated to promoting health, racial equity and justice in communities throughout California with local, state and national partners. Maurice has established a reputation for developing marketing and communications strategies that brand identities and effectively communicate clients’ objectives. Maurice specializes primarily in broadcast, print and social media platforms targeting the African American community, and has an extensive background in managing the special needs of healthcare and public utility accounts. In addition to his numerous advertising awards, one of Maurice's proudest accomplishments includes his NAACP Theatre Award for Best Director of a Musical Play for an original stage musical that he also wrote and produced. (He was also twice nominated for the organization's "Image Award")Maurice Kitchen holds a bachelor’s degree in radio and television production from the University of Illinois.