Maurice Colon Email & Phone Number

• Responsible for driving strategic sales and business development for distribution accounts and end users within a designated geographic territory. Manage both stock products and custom packaging solutions for diverse.
• Manage accounts to achieve growth, meet sales targets, and adhere to annual budget requirements.
• Draft and negotiate contracts and agreements to ensure mutually beneficial terms.
• Build and strengthen relationships to boost sales within our existing network while establishing new partnerships.
• Collaborate with internal teams to align goals, strategies, and customer needs.
• Develop and implement strategic business plans that align with Southern Champion Tray's objectives.

Puerto Rico

• As the Chief Sales Officer at Fortiflex Inc. (Partner of ALPLA Group), responsible for overseeing and driving the commercial side of the business in the Caribbean, as well as expanding our manufacturing and market.
• Lead and manage the entire sales function of the company, ensuring alignment with business goals and objectives.
• Develop and execute sales strategies to drive revenue growth and achieve sales targets.
• Conduct performance and competitive analysis to identify market opportunities and optimize sales initiatives.
• Evaluate the viability and marketability of new products, providing input on their integration into the business model.
• Maintain strong communication with clients, distributors, and manufacturing teams to identify emerging trends and customer needs.

Puerto Rico

• Business Development Manager - Caribbean & Central America
• Represent and promote company image in the market.
• Responsible for 13 countries within the region implementing and overseeing all commercial activities with Fortex Fortiflex Commercial Alliance.
• Follow up current sales projects by defining customers’ needs.
• Provide solutions to support customers in their logistics and production activities.
• Identifying and developing new business segment/customer in line with / to meet company target.

Puerto Rico

• Business Development Manager (Exports)
• Exclusive distributor for Riceland Foods Inc. with Chef-way and Riceland brand in Puerto Rico, St. Lucia, Anguilla, St Barth’s, St Thomas and St Croix.
• Received containers and dispatched product orders; managed billing and collections.
• Developed new accounts and territory by traveling abroad extensively. (International)
• Tracked and balanced all import and export shipments and supplier payments.
• Scheduled timely sea sail/dispatches dates.

San Juan PR

• Product development for over 200 SKUs (worked on every step designing products and sourcing in different countries, private label programs - Thailand, Spain, Mexico, Ecuador, Argentina, Uruguay, LATAM and USA, for.
• International Exports (managed all Caribbean accounts with $2M in annual sales) (St Maarten, Anguilla, Antigua & St. Barth’s, St Thomas, St Croix, and Tortola & Virgin Gorda). Responsible for accounts receivables.
• Coordinated and supervised chain distribution, delivery time and oversight of credit limits of customers for all company.
• Guided and negotiated directly with manufacturer reps, brokers and suppliers in market analysis/pricing and ground operation opportunities - GE (Lighting Division) and Cadbury Schweppes Americas Beverages, Merisant Co.
• Worked with the President and Comptroller in purchasing inventory for all the company.
• Met regularly with banks and secured a monthly revolving line of credit of $2M.

Puerto Rico

• Responsible for major supermarket accounts and big boxes; introducing new items, in-store settings, discounts, bill backs, fulfillment, contracts, pricing, promotions, shoppers etc; (Sam’s, Walmart, Costco, Walgreens.
• Oversaw sales management sales team, quotas, pricing, routs, recruiting, training and development, new product launches and POS strategies.
• Executed retail planograms to secure shelf spaces.
• Implemented sales process to fast track the order fulfillment and delivery process.
• Experience and full understanding of customer focuses fact selling tools like IRI and Nielsen to secure top consumer visual eye level positioning.
• Worked on implementation retail merchandising, category management and the organizational structure.

Bachelor Of Science (Bs), Marketing

High School