Vice President Marketing
CurrentHired to integrate and lead disparate consumer-based omni-channel marketing teams and programs encompassing 40 FTE headcount and $30M budget. During my tenure, was transitioned to lead integrated marketing planning and then ultimately was hand-picked by executive leadership to build and currently lead T-Mobile's Cause Marketing program, an initiative with a mission to extend T-Mobile's consumer brand and messaging. Set strategy and drive corporate Cause Marketing including developing and launching two signature philanthropic initiatives: Project 10Million and Connecting Heroes ($11B and $10B enterprise-wide initiative commitments respectively). Developed five (5) enterprise-wide programs driving increased focus and awareness of DE&I commitments — Black Americans, Hispanic Americans, Asian Americans, LGBTQ+, and Military. Hold several extracurricular enterprise-wide leadership efforts including serving on the External Diversity & Inclusion Council (EDIC), faculty member of T-University, and represent T-Mobile as a speaker at various at conferences and forums. Led consumer integrated marketing planning function established intake & prioritization process along with the engagement model for the consumer postpaid ‘line of business’ that became the gold standard for other lines of business. Built workflow tools to efficiently manage GTM efforts, and directed prioritization of an annual $700M media budget across all lines of business, including brand and sponsorship marketing. Drove programmatic restructuring that directly resulted in $600M YoY improvement and digitizing new consumer customer onboarding program resulted in 2bps early tenure churn improvement.Now leading network & brand marketing strategy and programmatic campaign execution underpinning T-Mobile’s national 5G wireless leadership in coverage, speed and performance reliability.
