End User´s Industry Business Director - Americas at Rockwell Automation

Accountable for delivering strong and effective Marketing leadership in the region by serving as the primary interface and key managerial liaison between the company’s Latin America Commercial Marketing organization and the Global Commercial Marketing team. Responsible for development of marketing strategies, execution plans and budgeting across Latin America Marketing organization. • Responsible for the creation and execution of the Marketing Intelligence / Business Intelligence strategy in the region. Providing functional guidance and leadership to key stakeholders and resources in the Latin America region to build business and strategy plans, as well as, short-range strategic objectives to drive the strategy. • Responsible for the development and execution of Regional Channel Marketing strategy which includes distributors, solution integrators and solution providers. • Lead the Latin America Marketing team in the development and implementation of an integrated marketing strategy and programs, delivering consistent metrics for assigned programs and initiatives (campaigns).• Responsible for the providing regional management and functional leadership to key strategic partners in Latin America, including Cisco; Panduit; E&H; and, Microsoft. • Lead marketing team for identification and participation in select trade shows, technical conferences and regional marketing activities and programs to deliver the company’s marketing message across Latin America. • Responsibility for the company’s website development and maintenance for Latin America region.

Develop business and people in order to reach the company´s objectives:- Attain to sales objectives for Brazil region.- Define annual sales goals for Rockwell Automation Brazil and cascade down to sales managers- Make quarterly the "Sales Plan" goal established through managing the activities of Rockwell Automation sales force, as well as, sales partners’ channels.- Manage the activities of Sales Managers and Product/Solution Area Managers coaching them in order to maximize sales volume for the company.- Conduct sales force based on the sales strategy of the company. - Develop and enhance the skills of the sales team through the definition of an annual training plan.- Lead Brazil´s Region participation in marketing seminars and promotional activities, maximizing customer participation and involving the sales force to disseminate the company strategy message- Develop and implement business strategies based on regional sales growth and profit potential markets, coordinating and guiding the activities of all managers of the subsidiary in order to accelerate the sales growth in Brazil.- Solidify our ethical and inclusion culture among Rockwell Automation Brazil employees

- Meet goals and objectives defined by the company local leader- Provide direction to employees according to established policies and management guidance. - Administer company policies that directly affect subordinate employees. - Perform management reviews work to measure objective obtainment.- Implemented a Regional Sales Model for São Paulo, Goias and Mato Grosso States, transforming the divisional sales organization to just one multi-divisional sales group.

Sales Director for Power Distribution Organization - Mercosul Busines Unit. Responsible for coordination of the Branch Managers and Channels in order to maximize the sales volume profitably:- Build and implement a sales strategy for Brazilian market, in order to reach the sales, and profit goals.- P&L management with a strong focus on top line and cost to sell.- Develop Relationship with main customers from diverse segments (industrial and commercial) all over Brazil.- Sales reorganization, moving the sales group from a product sales approach to a solution sales behavior. - Improve sales team discipline.- Implementation of a Customer Service department.

Responsible for São Paulo branch office.Coordinating activities among Rockwell Sales Engineers, Distributor sales team (around 30 people) and System Integrators.Responsible for implementation of commercial programs, development of Systems Integrators relationship and coordinationation of complex projects and negotiations.Also responsible for hiring sales staff, developing and adjust the team to balance the best for the company and the people.Focused at reach and overcome sales goals, customer development and customer satisfaction. In this period the sales grew 58%, with 14,4% CAGR.