Mauricio Chu Email & Phone Number

United States

+ Developed and implemented long-term and short-term business development plans.+ Conducted market research to identify trends, opportunities, and potential clients.+ Negotiated contracts, agreements, and partnerships with Government Agencies, Clients and Vendors.+ Developed and implemented sales strategies to acquire new clients and retainexisting ones. Negotiated and closed deals to drive business growth.+Developed and managed budgets for business development initiatives.+ Monitored expenses and ensure cost-effective strategies.

Panamá, Panama

+ Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.+ Responsible for ensuring that the brands and product lines that fall under their domain resonate with current and potential customers by continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.+ Translate brand elements into plans and go-to-market strategies by Managing a team of marketing people working on brand initiatives.+ Establish performance specifications, cost and price parameters, market applications and monthly sales estimates.+ Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Panamá / The Caribbean

• Led, organized and controlled the proper development of the Commercial Trading Department concerning the Brands assigned (Adidas and Reebok).• Monitored the execution of the Business and Marketing plans, and operation of the chain of sale and distribution of the brand within the authorized markets.• Opened and Managed Retail Stores in different islands of the Caribbean.• Executed the buying process according to the requirements stipulated in the budget and needs of the stores/customers.• Developed and managed the B2B channel within the group based on Full Business Potential.• Supervised the Invoiced Purchase Orders vs Received PO’s.• Monitored the Accounts Payable and Accounts Receivable of the Brands Commercial Activities.• Established the Sales Team Goals per brand, territory, customer, category, and channel.• Projected monthly cash flow.• Ensured the adequate registration of information in the system to comply with different departments.

Panama Hq - Chile - Uruguay/Brasil

• Searched and found new suppliers and new products for the LAN Airlines In-Flight catalogue.• Negotiated the best commercial conditions for the goods to commercialized in the Duty Free Amador Store in Panama, The Place Free Shop in Uruguay borders with Brazil and the LAN In-flight Catalogue in Chile.• Determined the price structure per product and categories based on the different countries managed to increase overall sales maintaining healthy margins for the company.• Provided our suppliers (Luxottica, Montblanc, etc.) with sales reports, stock levels, forecasts, products rotation and rankings.• Demand Planning for our different stores and businesses to ensure availability of goods at all time.• Designed and executed the Marketing and Promo Plans.• Determined the Stores Sales Teams’ monthly selling quota and Spiffs programs if needed.

Panama - Caribbean Islands

• Kept and grew existing accounts exceeding their yearly volume forecasts and Sales quota.• Positioned our brands in higher ranking by managing the market opportunities and ensuring a better prices/quality ratio.• Created, designed and executed the Marketing Working Budget per country. (Communication OOH, BTL, ATL, PR, etc.)• Segmented the markets based on sales volumes, categories, customers and channels; generating higher incomes. • Controlled and Managed the Key Account’s Inventories demonstrating leadership and knowledge to grow all our lines and categories in a sustainable manner.• Expanded and increased our customer portfolio developing new categories and by taking share from the competition while supporting the international customers during the Co-op’s Trade Shows hosted in the US.• Determined the Price Structure of our products based on Price Mapping and Benchmarking, and layout of our spots in stores.• Designed the Spiffs programs for our customers’ sales Team to increase our sales per store.• Developed customers in CPG, IPG and HHI throughout the region.

• To look up for new sales opportunities and areas to improve market penetration.• To contact target accounts on a regular basis to secure new businesses and to maintain current support.• Responsible to request rates and services information to shipping lines and co-loader agents.• To provide rates and quotes to customers and follow up to ensure competitive offer.• To handle import, and export accounts, assisting the customers with basic questions and cargo tracking with accurate information.

Panamá

• Responsible to attract new clients, demonstrating the advantages and benefits of our products and services in comparison with the competition.• Responsible to sell all Dell and other branded products via telephone to the customers in the US market under the highest quality standards.• Top 10 of the sellers of this segment for 18 consecutive months, exceeding the 100% of the sales assigned quota. • Selected in the Mentoring Program• Selected as a Dell Preferred Account Captain

Master Of Business Administration - Mba, International Management

Licenciatura En Mercadeo, Marketing