• Planned and executed a sales hunting system which increased sales leads from 0 to 200 in three months.• Managed a cross-functional team to design and implement AI and automation in internal processes that reduced manual work by 15 hours weekly.

• Stakeholder de los squads de data y producto optimizando el funnel de venta, empujando el MVP de suscripciones, desarrollando dashboards para el área, entre otros productos.• Desarrollé la relación comercial con sellers creando nuevas plataformas comerciales para conectar la venta física con el servicio digital en conjunto con marketing y operaciones.

• Definí una estrategia en el Canal Médico segmentada por relevancia para la empresa, definiendo metas, identificando necesidades y diseñando propuestas de valor para cada segmento.• Lideré un equipo de visitadores médicos de 14 personas redefiniendo sus funciones, reordenando la oferta de valor, creando tableros de visibilidad de resultados en Google Looker Studio, entregando herramientas para mejorar el desempeño del equipo y la visibilidad interna.

Responsible for business strategic direction and P&L of Central American markets & Travel Retail. Technology applications for business growth. Analysis, design and implementation of the sales plans. Accountable for USD 9M exports revenue and USD 24M consumer sales, reporting to the Commercial Director, leading 7 people.• Designed and implemented a new sales strategy growing business profitability, leading 4 KAMs in Costa Rica and Panamá, 2 Business Intelligence analysts and one trade marketing manager, persuading internal and external partners, optimizing distribution and improving customers tactics visibility, achieving principal brands growth by 29% NSV beyond target (123% over 2020).• Developed the E-Commerce business in Panama with agile approach designing the products, channel strategy, coordinating logistics for efficient delivery with the operations team, planning the digital marketing, building the team, defining specific pricing and setting KPI´s growing sales 121% in 2021.• Collaborated with internal teams of Operations, Marketing, Technology, Customer Service, Finance and Legal looking to solve customers problems and improving our service beyond product delivery while securing sales plans reaching a customer success rate of 97% and a delivery rate of 100% in 2021.• Led the creation of the Business Intelligence team in Latin America working with multidisciplinary partners involving trade, distributors and marketing intelligence to guide key customers towards category growth. Today the BI team provides insights to the main 8 markets in the region with one of the highest details of the company. • Led the development and implementation of a planning, visibility, control and revenue management system of the sales plans for the entire region, achieving the quantification of key lead measures for the business decision making. • Rationalized the product portfolio by 46% maintaining sales and profit, making the whole value chain simpler for every area.

Responsible for the business development of wineries Viña Maipo from Chile and Trivento from Argentina. Implementing and controlling all market´s commercial plans assessing trends and opportunities from an FMCG approach. Managing P&L, portfolio definition and retail price construction and definition. Reporting to the commercial director.• I developed new business in Sweden, Denmark, Norway, Finland, the United Kingdom and The Netherlands accounting for over USD 2M yearly sales between 2013 & 2017.• I defined a price strategy for Denmark & The Netherlands using a distributor compensating structure considering exchange rate volatility (EUR-USD) establishing consistent and competitive prices increasing sales 10% from 2015-2017.

Digital Strategy Consulting for Small Businesses Business strategy design. Product development. Sales. Cash flow forecasting. HR administration.

Managed housekeeping and maintenance staff. Organized reservations and planned expected demands. Skills: Customer service both face to face and phone based. Accounting software. Teamwork skills.