Planejamento estratégico de conteúdo e SEO.Criação e revisão de materiais ricos, blog posts, landing pages e réguas de nutrição.

Main activities: - Strategic content marketing planning. - Weekly alignment with the international content and SEO team. - Creation of rich materials, landing pages (copy and SEO) and lead nurturing rules. - Partnerships with journalists and experts to create exclusive copyright content. - Collaboration in the management of contracted communication agencies. - Distribution of content on social media and newsletter. - Monitoring metrics and KPIs via Google Search Console, Google Analytics, HubSpot and SEM Rush.

- Strategic planning of content and SEO for organic growth and lead capture;- Implementation of the corporate blog, RD Station and Slack.

- Strategic content planning and SEO for organic growth and lead capture;- Management and performance analysis of the blog, website and social media;- Performance data tracking analysis using tools such as HubSpot, Google Analytics, Google Search Console and SEM Rush;- Content production for the company blog, website and landing pages optimized for SEO performance;- Responsible for the weekly Newsletter;- Coordination of special projects for the development of rich content, such as eBooks, webinars and inbound marketing journeys.Results achieved:- 4,800% increase in the number of organic views on the blog (from 200 monthly views to over 9,600);- 3,000% increase in the number of keywords indexed on Google (from 47 terms to over 1,400);- Indexing of the two key terms for the business: Open Banking and Open Finance;- 53 terms indexed in the first three positions of Google;- Weekly newsletter with open rate maintained above 20%.

- Blog management for SMEs, content production and link building;- Creation of Ajuda PME, an initiative to support small and medium-sized entrepreneurs during the pandemic period. The content hub surpassed the 200k organic views mark;- Implementation of SEO strategy, bringing organic growth of +40% YoY;- Coordination of an outsourced content production company;- Monitoring metrics and SEO results from reports and data from SEM Rush, Adobe Analytics and Google Search Console;- Newsletters for leads triggered via SalesForce – MKT Cloud;- Creation of mottos for seasonal campaigns, landing pages, promotions and Inbound journeys.

- Content production of marketing emails, invitations, advertisements, video scripts, business presentations, press releases;- Development of communication strategies, inbound journeys and blog posts and websites with optimized SEO;- Editor of Flyers magazine, having interviewed personalities such as Gustavo Cerbasi, Chieko Aoki (Blue Tree Hotels), Paola Kiwi (Tupperware), Renato Franklin (Movida), João Dória, Frank Belzer (Universal Orlando Resort), Cristina Palmaka (SAP) and Stephane Perard (Emirates).

- Creation of 360º advertising campaigns;- Editor and journalist responsible for Flyers magazine;- Creation, planning and execution of digital marketing projects in RD Station.

- Journalistic coverage of assemblies, demonstrations, plenaries and congresses;- Interviews with union leaders, politicians and workers;- Production of press releases and articles for UGT's website, magazine and newspaper.

- Cultural notes, traffic bulletins and news;- Creation of commercial calls and program openings;- Production and co-presentation of the TiTiTi program and Transnotícias.