General Business Consulting

• Newly acquired business included: Sales (50M$), marketing, operations (50 company owned stores), consumer financing (40M$ portfolio), collection, storage/distribution (15M$ inventories), purchases, logistics and imports, technical post sale service, information systems and human resources (1,000 employees).• Conducted operations flawlessly, addressed change management, restored profitability, implemented business controls, kept employee morale up, maintained customer satisfaction… Show more • Newly acquired business included: Sales (50M$), marketing, operations (50 company owned stores), consumer financing (40M$ portfolio), collection, storage/distribution (15M$ inventories), purchases, logistics and imports, technical post sale service, information systems and human resources (1,000 employees).• Conducted operations flawlessly, addressed change management, restored profitability, implemented business controls, kept employee morale up, maintained customer satisfaction, suppliers and bank’s confidence Show less

• Performed corporate re-structure leading a team of lawyers, tax consultants and accountants.• Restored business profitability and viability. Revenue 40M$/year; Cemaco operated 7 retail stores with more than 700 employees.

• Managed sales for two most important product lines: passenger vehicle lubricants and commercial vehicle lubricants (about 67% of total sales). Profits of 4-5 M$/year.• Turned around profitability of Esso Lubes operation with 5 consecutive year of losses after a severe devaluation. • Adapted organization to new merged organization (now ExxonMobil) preserving brand identities, product perceptions, sales volumes, customer satisfaction, profitability and employee morale. Operation… Show more • Managed sales for two most important product lines: passenger vehicle lubricants and commercial vehicle lubricants (about 67% of total sales). Profits of 4-5 M$/year.• Turned around profitability of Esso Lubes operation with 5 consecutive year of losses after a severe devaluation. • Adapted organization to new merged organization (now ExxonMobil) preserving brand identities, product perceptions, sales volumes, customer satisfaction, profitability and employee morale. Operation consisted of producing, blending and packaging lube products and selling to about 60 distributors spread throughout country and also selling to direct major customers (Ford, Chrysler, Walmart). In Mexico City sales were directly supervised by company with about 800 different customers. Total number of employees in Mexico around 500. • Enhanced profit levels after merger to 12-15 M$/year. Investment level before merger 16 M$. After merger 40M$.• Manage Fuel marketing sales and distribution business. 150 service stations; 3 airports fueling plants; one asphalt importing plant, and a lube warehouse plant. • Conducted negotiations with independent distributors, government (as prices and margins were controlled and regulated), refinery, fuel supplier of products for sale, and about 200 industrial consumer customers covering all segments of country’s economy. Business investment 20 M$. • Restructured profits from 4M$ to 9M$/year. • Organized an aggressive investment program in service stations, something had not been done for last 10 years, improving market share (22->24%) and profitability. • Identified and initiated a significant investment project (20M$) related with opening and deregulating oil market and building an import terminal in north coast. Led negotiations with highest level in government including President of country.• Installation of SAP for all countries Show less

• Coordinated valuation of business to be acquired in Mexico. • Determined and negotiated acquisition price with selling shareholder (25 M$) • Analyzed results and coordinated pre-acquisition audits: marketing, accounts receivable, inventories, fixed assets, accounting, financing, human resources, environmental, fiscal, labor liabilities, legal and computer systems.

Pricing system and government negotiations for the refinery.

Financial analysis and reporting including treasurers and tax.