Product leader on the Consumer team at DoorDash, running a team of PMs to drive our homepage, personalization, search, relevance and large occasion experiences and systems through a combination of UX and applied ML. My team is behind initiatives to revamp search relevance/experience, homepage recommendations, and the architecture of the consumer app, driving +$XB in GOV for DoorDash, and compounding. Play an active role on the consumer org leadership team to steer / review projects for entire consumer app.

Discovery, Merchandising and Search Lead at DoorDash

NFX is an invite-only startup accelerator and entrepreneur guild based in the San Francisco Bay Area. Joined as the co-founder of Mentive, in the W17 class.

Product lead for Google Ads Attribution, part of the broader advertising attribution team at Google. My team developed innovative solutions to help advertisers gain powerful insights on their performance and conversion journeys.I expanded the adoption of data-driven attribution models by $1B dollars in RUM globally through targeted recommendations and onboarding improvements, led the expansion of Google's attribution solutions to support Search and YouTube (> 100B events/day) for 100% Google advertisers, and led advances in attribution modeling (e.g. cross-device conversions within Attribution).

Led a comprehensive project alongside the CEO to revisit and validate the fundamentals of product strategy and revenue lines for the core education product of the company. Structured and executed a thorough product discovery plan with internal stakeholders and key clients.Managed a team of seven engineers, data scientists,and learning designers to clear technical debt accumulated over 2+ years and prepared the team for a fresh iteration of the product lifespan.

Co-founded an online professional school aiming to close the skills gap. Mentive enabled 300+ cohorts to go through live, online, small-group classes taught by industry leaders on topics such as Machine Learning, Robotics and Software Engineering. We covered 20+ countries and taught in 4 languages around the globe. Mentive was backed by NFX, iAngels and several angel investors.

Geekie is a Brazilian Edtech that works with adaptive learning for K-12 education - we reached more than 3M users and 700+ schools with the desire to change the education reality in Brazil.• Led a product iteration cycle that improved upon the core value proposition of our main product. We had a conversion of 40% of our non-active user base just two weeks after the launch of the new proposal/features.• Co-led the creation process of a new K-8 product line for the company - managed the product vision, first solution concepts, pitch, MVP, roadmap and business model fundamentals.• Implemented co-creation and design-thinking principles for our product development cycle as well as an experimentation framework for decision-making and hypothesis-testing.• Managed and grew an early-stage Higher Education customer base, including stakeholder relationship management. Closed the first 6 months with US$0.5M of expected revenue.• Oversaw of one of our first success cases – structured an adaptive learning experience for 3.5k students with a 75% completion rate and 30% average improvement in grades

Quipux is an intelligent transportation software company operating in LATAM countries and Africa; they develop solutions for traffic, fleet, administrative processing and surveillance management for national and state governments.• Managed a team of 07 people including engineers, database managers and designers while overseeing the product discovery and development of our first solution for the Brazilian market.• Worked with a web+mobile solution and dealt with real time traffic camera information, processed administrative fines, money collection and compliance reports.• Composed private-public cooperation project proposals focused on traffic solutions. Business process mapping and sales visits and key participation in large government projects.

V2COM is IoT/Telemetry company based in Brazil and the US. They build solutions for smart grid applications, water and energy efficiency and M2M applications.• Oversaw and completed a full update of V2COM's industrial-type 3G product and worked on a new PLC product line.• Worked with scratch design, assembly, prototyping, test, validation and documentation of several owned electronic devices to attend client demands, mainly, Energy Distributors. • Experience in technology choices, cost effective decisions, advanced schematic and PCB design utilities and technologies such as Bluetooth, GSM/GPRS/3G and Power Line Communications.